1. P4P Working Group Laird Popkin, Pando Networks Doug Pasko, Verizon

2. 2 What is P4P? Premise: If P2P networks know about the physical network, they can make smarter choices. Save ISP resources/money Improve P2P performance P4P is a protocol that allows ISPs to provide guidance to P2P systems to optimize delivery on their networks.

3. Edge Network Regional Routers Internet Transit P2PPando with P4P CDN P4P Localized Delivery P4P shifts delivery from slow/expensive links to fast/inexpensive links. 100% 98% 2% 50% 30% 20%

4. 357911131517192123 0K 100K 200K 300K 400K 500K 600K 700K 800K A v e r a g e D o w n l o a d S p e e d 774,916 428,080 701,708 217,003 386,528 Random Peer Assignment Pando with P4P (Comcast) Pando with P4P dramatically increased download speeds Download Performance

5. Swarm RandomPando with P4P 0 10,000 20,000 30,000 40,000 50,000 60,000 M B 59,765 56,030 Swarm RandomPando with P4P 0 10,000 20,000 30,000 40,000 50,000 M B 8,610 47,013 (Comcast) Pando with P4P reduced incoming Internet traffic by over 80% Download Volumes Last Mile Internet

6. P4P Working Group Status Over 100 members Telco, Cable, Wireless, Satellite, Hardware, Live P2P, etc. Performed two highly successful field tests so far: March with Pando, Telefonica and Verizon. July with Pando, AT&T, Comcast, Verizon and others. More field tests underway Live Streaming P2P with Abacast and PPLive. And more... Working with IETF to produce industry standards Incorporating (see press release) P4P going into production

7. 7 Interested? P4P WG is free to join. Mailing List Monthly phone calls (and @ CES, Thursday at 8:00am) For more info, email: marty@dcia.infomarty@dcia.info, laird@pando.comlaird@pando.com, or doug.pasko@verizon.com