1. Peder Jungck, CTO & Founder
3/28/2017
Before launching into the vision… it is important to make sure that everyone in the room has at least a high-level understanding of DPI.
Deep packet inspection (DPI) describes a technology that allows service provider & national governments to analyze, control and protect their networks by understanding everything that is happening on their network.
Vision: The aspect of CloudShield that most clearly sets us apart from our competitors is the vision that guided the founding of our company.
1. We believed/believe that DPI is a fundamental building block for converged IP networks. It delivers the necessary intelligence to move service providers from a packet level view to a business level view of activity on their networks and helps them make decisions about how to best allocate their bandwidth to cut costs, protect their infrastructure and increase revenue and profits.
We also believed that the number of DPI applications is large and will evolve over time. Our vision has always been that service providers and national government needs would be best served if we created open DPI architecture that empowers an active ecosystem to be created around the CloudShield platform. Our partnership with IBM, ALU and others are manifestations of this vision. Today dozens of organizations including CloudShield write DPI applications on our platform.
This approach is in marked contrast to our competitors that build a services management product and are the only ones writing software to work on their platforms.
Peder Jungck, CTO & Founder

2. Company Overview Profile:
3/28/2017
Company Overview
Profile:
Founded in 2000
115 Employees, Headquarters in Sunnyvale, CA
Locations: DC, Toronto, São Paulo, London, Frankfurt, Singapore
22 technology patents filed with 12 approved to date
Seasoned team: top networking, telecom & government organizations
Solution Focus: Service Management & Security
Policy-controlled, network elements that inspect, analyze & control all traffic; enabling lower costs, secure infrastructure & new revenues streams
Large Network Operators: Telecom Service Provider, Defense
Financials: Privately held, fully funded and targeting future IPO

3. Solutions Overview & Approach
Broadest Set of Deployed Applications
CloudShield Applications (Services Management & Infrastructure Security)
Independent Software Developers (DDoS Mitigation, Lawful Intercept…)
Systems Integrator Solutions (Services Mgmt. & Cross Domain Systems…)
Customer Solutions (BGP Security, BOTS, Government Open Source…)
Software: packetC™, PacketWorks & CPOS™
packetC & PacketWorks: Integrated Development Environment
Rapid application development – 4 times faster than other approaches
packetC™ first open network and packet knowledgeable language
Eclipse based IDE with Language Editors, Version Control & Debugger
CPOS™: CloudShield PacketWorks Operating System
Appliance virtualization – only DPI platform supporting multiple applications
Proven secure architecture –strict separation between data & control planes
Full layers 2-7 packet manipulation: inspect, intercept, block, modify, create
DPPM-800
PN41
CS-2000
Hardware: CS-2000 & PN41 for IBM BladeCenter
Architected open – only DPI vendor supporting open chassis architectures
100% packet inspection, no sampling; protocol-agnostic
Most scalable solution(10Gbps/chassis & 20Gbps/Blade up to 1 terabit/rack)
Low latency inline active or passive with stealth footprint

4. Service Providers – Forces at Work
Cloudshield Commit Checkpoint
Tuesday, March 28, 2017
Service Providers – Forces at Work
Service
Providers
Competition
Hackers
Shareholders
Customers
Driving down monthly fees
Must grow by adding new services and revenue streams
Now let’s move on to the forces at work on service providers. They are really getting it from all sides. Fore most, competition is driving monthly fees across most all product categories, POTS, broadband internet access, VoIP, wireless voice, wireless data and across most geographies especially in the US.
The only way for Service providers to grow their business is add subscribers or add services. In mature markets like Western Europe, US and Japan the markets are largely saturated so that only leaves adding revenue stream and new services.
Customers are demanding more for less. Broadband data rates keep going up and yet the monthly fees don’t, if anything they are declining.
Finally hackers, are continuously present yet their tactics are changing. Gone are the days of exploiting server vulnerabilities hacking websites. Now the game is massive bot net driven attacks against fundamental infrastructure such as DNS servers.
Taken together these forces mean that service providers must cut costs to remain price competitive, protect their infrastructures and deliver services.
DPI can help with each one of these. Let’s look into more detail as to how.
Attacks against networks systems
Demanding increased bandwidth and more value from providers
Service providers must cut costs, protect their infrastructure & deliver new services
IBM Confidential 4

5. 3/28/2017
Content Processing (DPI) Value Progression Improving Service Expense Control and Revenue Growth
Infrastructure Expense Control
P2P Control Systems & Visibility to Usage By User; Remove Network Overloads
Improved Average Revenue Per User
New Revenue Based Services (Security, Parental Control, Voice, Video)
Network Monetization
Transition Value of Content Providers Back To Network Provider (Advertising Revenue)
Control Costs
Network Traffic Control
Infrastructure Security
Appliance Virtualization
Increase $/User
Enable New Services
VoIP, VoD, Wireless data
Upgrade on Demand
Hosted Services
Managed Security Services
Monetize
Subscribers
New Revenue Streams
Ad Insertion & Targeting
Tailored Information/Access
Monetize Existing Users
Usage CPM Ad Uplift
New Billing Models
So far there have been three waves of DPI applications.
Cost Control: Services management for the purpose of cost control was the first wave. This is the application that most of our tradition DPI competitors do with their product.
Service Visibility & Control:
Statistics and billing: Real-time usage monitoring – QoS, QoE
Control traffic to reduce costs & postpone network build-out
Also control peering point charges so as to minimize service delivery costs
Security:
Infrastructure protection from malware, DNS/DDoS attacks, etc
Enabling new services and billing models was the second wave that we are in the middle of currently
Deliver the QoS necessary to add new services: (VoIP, IPTV or streaming media)
Offer users personalized service billing plans based on usage or application type
Opportunity to upgrade upon quota breach
Monetizing subscriber is the phase that is just beginning and characterized by:
managed services, whereby the service provider moves application functionality into its cloud to resell to its commercial or residential subscribers.
ad targeting or insertion – monetize information about online activities by the subscriber’s behavior to get a cut of ad revenues or insert adds for the same purpose
Value
Time

6. METRO / CO User Purchase of Services. Media Content NW Services
Branding
Retail
Wholesale
Approval of Purchases
Feature
Customer
Account Status
Provisioning
Data Services
Retail/Wholesale Customer Purchase Portal
Provisioning System
METRO / CO
Service Delivery
Service Delivery
Bob
Joe
Sue
Sly

7. 3/28/2017
Thank You
Peder Jungck
CTO & Founder