1. PeerApp Proprietary and Confidential P2P Application Management for Service Providers P4PWG, January 2008 Alan Arolovitch

2. PeerApp Proprietary and Confidential About Peerapp Broadband media delivery specialist Established in 2005 to address: Bandwidth deficit caused by Open P2P traffic Enable P2P-enabled commercial content delivery services Launched UltraBand transparent media cache early 2006 Media delivery expertise in diverse network environments Tier1 to Tier3 customers LATAM, APAC, EMEA and North America DPI and QoS integration Multi-protocol P2P and HTTP Video support

3. PeerApp Proprietary and Confidential 10x improvement from 512Kb to 5Mb 6 Minutes vs. 6 hours download time for 30 minute TV program Hybrid CDN service: 22 Minutes vs. 2 hours for 970MB movie Efficiency of on-net acceleration

4. PeerApp Proprietary and Confidential PeerApp Grid Platform Multi-TB shared SAN-based storage Proprietary high-performance cluster filesystem Multi-gigabit bandwidth scalability Fully redundant platform Storage and network capacity scale separately Pooling of resources in peak load

5. PeerApp Proprietary and Confidential Cache Function Traffic localization Remove redundancy in backhaul utilization Intelligent content placement Move content to demand Pre-populate Long-tail repository Complement and guarantee service level Organic support of P2PTV and streaming Local primary storage for user-generated content

6. PeerApp Proprietary and Confidential P2P application management Service-oriented architecture Uniform service discovery Cooperative framework Commercial and open traffic Batch P2P P2P streaming Live P2PTV Manage application service levels Manage availability Peer bandwidth Content sources Localize traffic Differentiate content and services Enforce network policies DPI Caching Acceleration P4P File-on-demand

7. PeerApp Proprietary and Confidential Thank you