1. Helping retailers sell to mobile shoppers since 2007 Optimizing product data for your mobile shoppers June 6, 2012 Ken Barber – VP Marketing and Gwin Coleman – Client Success Mgr.

2. 1.Importance of the data feed 2.Data fields that mobile shoppers like 3.Example: Rich data vs. poor data 4.mShopper Feed template and instructions 5.Example: Getting it right (feed & mStore) 6.mStore Dashboard Importing, mapping, and refresh frequency Customizing display of product info Today’s Agenda: Tricks to optimize your product data for mobile shoppers …and generate higher conversion rates immediately

3. Your data feed is the engine of your mStore Your Website Entered & mapped just once, then automated Shoppers only see what’s in feed mShopper pulls updated version as often as every 3 hours New file overwrites old file Feed creation, entry, mapping & scheduling happens just once. Then it’s automated! Other affiliates

4. All shoppers need to know the following before adding to cart: What am I buying? Lots of description fields – features, specs, condition, warranty, dimensions, etc. mStore can display unlimited fields as text or tabs What does it look like? Lots of images – multiple angles, colors, product uses, etc. mStore can display 10 with zoom functionality How much am I saving? Sales price mStore auto calculates savings, strikethrough old price, highlights new What do other people think? Ratings & reviews are critical for on-the-fence shoppers mStore can display unlimited HTML-formatted reviews on separate tab; Stars, too! Most e-commerce sites have these – use the feed to move them into your mStore!

5. Importance of product reviews to shoppers

6. Q: What are other items that shoppers need? A: Anything they would search on. Most e-commerce sites have these – use the feed to move them into your mStore! Model Numbers, SKUs, or UPCs Keywords Categories Brand Names

7. Example: Poor vs. Rich data User testing shows considerable increase in ATC rates! Can also add: Videos Warranty info Conditions Special shipping rules Sizing Info

8. Let’s look at the Feed Template

9. Let’s look at the mStore Dashboard 1.Importing your feed (most have already done this) 2.Mapping fields 3.Scheduling pull frequency 4.Customizing which fields appear

10. mShopper Merchant Help Resources

11. Performance Services Group (PSG) Hire our team of mobile experts to manage/optimize your mStore for an improved ROI, guaranteed! Invest In A Partnership To Save You Time, Resources & Increase Sustainable Mobile Conversion Rates Proven Results w/ Case Studies & Testimonials Of Past Merchant Success PSG Pricing Helps You Save Money While You Make More Money Contact: PSG@mShopper.comPSG@mShopper.com

12. Dashboard Help Resources mHelp Full help center with keyword search, videos, tutorials, best practices & FAQs mHelp Full help center with keyword search, videos, tutorials, best practices & FAQs Email Ask a question and mShopper’s helpful Support team will direct you to the answer quickly Email Ask a question and mShopper’s helpful Support team will direct you to the answer quickly Live Chat Available on every page during normal business hours (MST) M-F Live Chat Available on every page during normal business hours (MST) M-F

13. Thanks! Stay tuned for more webinars and training materials on improving conversion rates from mShopperU mShopper’s merchant education program