1. 1 Video Cloud for Business Enterprises Geng Lin CTO, IBM Alliance Cisco Systems P2P & Cloud Media Summit Los Angeles, CA May 6, 2010 Geng Lin CTO, IBM Alliance Cisco Systems P2P & Cloud Media Summit Los Angeles, CA May 6, 2010

2. 2 Cisco-IBM Alliance – Business Overview Prominent Demo Center Locations Major Technology Solutions Data Center & Cloud Computing Business Video Unified Communications and Collaboration Business Software Major Industry Solutions Banking and Insurance Retail Public Sector Energy & Utilities Media & Entertainment Develop, Sell Joint Cisco-IBM Solutions Worldwide Multi-Billion Dollar Revenues Total Demo Center Labs 300+

3. 3 Back to the future – Video is like the web in the 90s 90S TECHNOLOGY TRANSFORMATION TODAY BENEFIT IMPACT WebVideo eBusiness Collaboration AutomationHumanization Services, Sales, Marketing, Employee Productivity Video Delivers Human Interaction at Scale

4. 4 Business Video Network Traffic Trends* Business Video has doubled from two years ago and is expected to double again one year from now Business Video Education sector has the highest current percentage of video traffic Manufacturing expects the sharpest increase over the next two years Median Percent of Total Network Traffic That Is Video Median Percent of Total Network Traffic That Is Video by Industry *Business Video Study, Cisco Systems, November 2008 N=XXX N=201 N=40N=41N=31N=47N=42 FinanceRetailManufacturingEducationOther

5. 5 Business Video Lifecycle Application Integration, User interaction Storage Distribute Asset Management Publish Transcode Integrate Edit Encode Index Acquire, Create Produce Enterprise Video End Point Systems TelePresence Video Conference Destop Videos Video Cameras Mobile Devices Digital Media Applications Digital Media Encoder Transcoder Media Exchange Engine Publish & Share Enterprise social tool Video Management Video storage Video distribution Digital asset and right management Security management Business Analytics Business Applications Unified communications Telepresence & video conferencing Video Surveillance Digital Signage Vertical Applications Media Ready Network Platform

6. 6 Video Cloud for Enterprise Businesses Video as Service - API Mobile Desktop Office Conf Room Enterprise Video End Points

7. 7