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The Evolution of P2P Technology Robert Levitan, CEO Pando Networks P2P MEDIA SUMMIT, CES 2008.

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Presentation on theme: "The Evolution of P2P Technology Robert Levitan, CEO Pando Networks P2P MEDIA SUMMIT, CES 2008."— Presentation transcript:

1 The Evolution of P2P Technology Robert Levitan, CEO Pando Networks P2P MEDIA SUMMIT, CES 2008

2 Finally...Its Time for P2P ! Robert Levitan, CEO Pando Networks P2P MEDIA SUMMIT, CES 2008

3 So What…Why Does P2P Matter ? Robert Levitan, CEO Pando Networks P2P MEDIA SUMMIT, CES 2008

4 Disrupt Enable Extend 4 P2P Technology Lifecycle

5 Nascent P2P Market (before 2007) P2P viewed as rogue technology Stand alone P2P applications Pando, BitTorrent, Azureus, Veoh Pando go-to-market strategy: release free, viral Pando app prove technology, scale network develop unmatched P2P expertise Commercial P2P Market (2007+) P2P becomes part of content delivery infrastructure Major players select P2P technology partners Verisign and Akamai already on path Content owners prefer to buy integrated solution More investment in platform and services, less client development 5 Maturing P2P Market

6 Free Pando Application for Consumers 16 + million nodes 2.5M + 30-day online nodes 500k + daily media deliveries 140TB of data delivered daily Usage spanning over 150 countries www.pando.com Integration into Media Workflow CDN Integration Email: Yahoo!, Hotmail, Gmail, AOL, Outlook IM: Skype, Yahoo! Web: RSS, web services, toolbar integration Platform not a Destination Technology is field tested and scaled More nodes than any CDN network www.pandonetworks.com Building the Pando Content Delivery Platform 6

7 Total InstallsDaily Media Deliveries 30 Day Online Nodes30 Day Active Nodes Pando is a Proven Platform 7

8 8 Hybrid P2P Intelligent Hybrid Networking P2P HTTP Seamless add-on to any CDN. No configuration required. Dynamic HTTP+P2P blending produces maximum efficiency. Cost savings and performance continually optimized throughout content demand curve. QoS maintained regardless of # of consumers or flash crowds. POPULARITY Dynamically Blended P2P + HTTP

9 9 Extends Your CDNs Edge to the Consumer CDN Optimization Origin Server CDN Servers CDN capacity and reach increases dynamically with consumption. Stream or Download Accelerated High Quality Local Media Low Cost Peer Cloud

10 10 User Experience Simple, Light, Transparent, Polite Pando Media Booster Web Accelerates Web embedded HD video streams and downloads Transparent P2P engine (No UI) Small installer Quick install Browser based user experience CPU and Net resource polite Fully customizable webtop and desktop download manager optional via robust API and UI templates. Desktop Powers custom desktop media applications

11 Disrupt Enable Extend –Consumers –Content Owners –Content Delivery Networks –ISPs –Device Manufacturers 11 P2P Technology Lifecycle

12 Consumers Faster downloads Access to higher quality content Content Owners Higher margins = better business model Higher quality content = better brand value Content Delivery Networks Meet pricing demands of customers Extend value chain to the desktop Network intelligence (data, smart routing, caching) 12 P2P Extending Value

13 ISPs More network efficiency (P4P) New services for subscribers New revenue streams Device Manufacturers Set top boxes, handsets, routers, home media servers Value added functionality New revenue streams Deeper customer relationship 13 P2P Extending Value

14 Pando may represent the future of media distribution.


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