2. YUAN LTD Candy Yu, came to UK 21 months ago from Shenzhen, China

3. Shenzhen, locates at the south of China, just next to Hong Kong

4. 深圳 SHEN ZHEN From 100,000 to 16 million people From 176 million Yuan to 1295 billion Yuan (GDP)

5. Shenzhen,with the great city of Guangzhou is more generally one of the great engines of China – and it has been that for thousands of years. The Pearl River Delta Area

6. It is a great trading area –exporting and importing have been its life blood for ever.

7. Candy, Originally from Nanchang, Jiang Xi Studied in Shanghai.

8. Business Career before coming to UK In 2001 Built up factory, producing metal wire products for kitchen and bathroom In 2003 Set up trading and sourcing offices in Shenzhen and Yiwu In 2008 Set up retailer shops in Shenzhen, selling souvenirs, fashion gifts, popular house ware etc. In 2010 Set up distribution channels for fashion products.

9. FACTORY workshop

12. Yiwu, a rather small city nearby Hangzhou and so only a few hours from Shanghai, which has been the real engine for export activity in China.

14. My Footprints after come to UK

16. WHAT WE DO? We’re dedicated in assisting Chinese and British companies enter, develop and succeed in each others’ markets BUSINESS IN BRITIAN Marketing UK brands in China Market survey for UK business in China Marketing Chinese Brands in UK Bring Chinese investors into UK

17. BETWEEN UK & CHINA DIFFERENT CULTURE DIFFERENT CUSTOMES DIFFERENT BUSINESS WAY WE ARE HERE TO HELP

18. Three most important things that China needs to understand about doing business with England 1. Understand the law and rules first, most important are tax, accountancy, recruitment. 2. Working pace can be relatively slower here, need to follow up to trace. 3. Information is valuable, need to pay for it.

19. Three most important things that England needs to know about doing business with China 1. Sometimes there is no obvious law or rules. You need to understand unspoken rules. 2. In order to succeed, need to be very flexible, especially for SMES. 3. Yes not necessary mean yes.

20. About ECBF 1. Net working 2. Sharing 3. Helping

21. MY CONTACTS YUAN Ltd Tel:+44 1242 602875 Email: candy@yuan.ltd.uk