1. TVU Networks Broadband Television Platform
May 5, 2008
Dan Lofgren
VP Product Management

2. TVU Networks Established October 2005
Founder: Paul Shen
creator of CherryPicker
author of Cue-tones
developed HDTV standards
chairman of MPEG4 Syntax Group
Headquarters: Mountain View, CA
Engineering: Shanghai, China
Sales offices: New York and Boston
Developed core real time P2P technology and complete broadband TV platform
First to deliver P2P synchronized live video transmission technology
First to deliver automatic cue-tone based real-time in-stream ad insertion
Began Beta in May 2006
300+ TV channels and 18+ million users to date

3. End-to-End Broadband TV Platform

4. Proven Technology Real-Time Packet Replication (RPR)
Synchronized Live TV
Scalable
High-quality
Secure
Integrated solution for commercial TV broadcasters:
Pre-roll/in-content ads
Subscription/pay-per-view
Billing, payment, and reporting tools
Geo-blocking
Scheduling
Quality of Service metrics

5. Business Model Broadcasters put up channels
TVU monetizes with ads and subscriptions/pay-per view
TVU shares revenue with broadcasters

6. Advertising
Beyond pre-rolls: first cue-tone based automatic real-time targeted ad insertion solution
Revenue sharing with broadcasters.
Revenue optimization: broadcaster can sell ads in its main market and allow TVU to sell in other markets.
High ad acceptance by viewers

7. You can pay millions to put your channels up on a satellite.
Or you can call TVU.
TVU
TVUBroadcast
BD1000
TVU networks – the new TV. Live on the Internet. 7

8. Value Proposition to Broadcasters
Large Global Audience
24/7 Broadband TV Monetization Platform
Content Owner
Low Cost Distribution
Maximum Control 8

9. Rapid Deployment

10. Partners HP Star TV (News Corp) Turner (Time Warner)
Mediacorp (Singapore)
Dolby / Cinea
Telemundo
LA TV
BlueHighwaysTV
Eye Music Network
MAV TV
TV5 (India)
TV9 (India)
ETTV (Taiwan)
Niche Channels:
StarGamesTV (sports)
GOD TV (faith)
Black Belt TV (sports)
Australian Christian Channel
The Auto Channel (sports)
Ann Liguori (news)
Nostalgia TV (classics)
Somagirls.tv (news)
Fun Little Movies (fun)
Omni Broadcast Network (classics)
NE Angling TV (sports)
Dad Labs (lifestyle)
WGAYTV (lifestyle)
Wildwave (music)
Planetx TV (sports)

12. Viewer Success Models Sports fans Emigres and travelers PC TV
Niche content

13. The TVU Community 18+m Downloads 4.5m uniques per Month
>150,000 simultaneous
Viewers on a single channel

14. Summary Complete integrated broadband TV platform
Large global audience
Low cost: uses a real-time peer-to-peer network
Rights management: geo-filtering and scheduling
Optimized revenue: use ads and/or subscriptions/pay-per-view
Automatic in-content ad insertion
Rapid deployment: plug-n-play broadcast appliance