1. Capturing Revenue From Video Downloads

2. 2 2 About HIRO Who is HIRO? Established 2004 Commercially launched in Australia, Russia and Israel To be launched soon in the US, UK and others Varietys 10 innovators to watch list What Does HIRO do? Ad-supported downloads - Positive DRM Operations Offices in Tel-Aviv, NYC and Sydney

3. 3 HIRO Vision Enabling users to receive Free professional content Whenever they want, Everywhere they want And however they want While ensuring content owners earn substantial revenues

4. 4 Video Distribution Streaming? High distribution costs Scalability issues Direct download? Lower costs - Can utilize off-peak hours to push content Scalability issues P2P download? The cheapest and most scalable way for video distribution

5. 5 Ad supported P2P - The potential Low costs High Scalability educated market Effective Alternative to illegal file sharing P2P – The Optimal Solution For Video Distribution Content needs to be FREE – ad supported

6. 6 Ad supported P2P - The challenges Share the same files but view different ads View updated ads irrespective to the download time Offline viewing with up-to-date ads DRM – protecting the content without limiting the users

7. 7 Adding commercials to downloaded video content: In-stream advertising Personalized ads Dynamic and up-to-date Fully measurable (online & offline) Agnostic to the distribution channel Positive DRM TM The HIRO Solution

8. Thank you Free your Downloads !