Download presentation
Presentation is loading. Please wait.
Published byElizabeth Hale Modified over 11 years ago
2
A DISTRIBUTED TECHNOLOGIES COMPANY A P2P SOLUTIONS COMPANY P2P SEARCH MARKETING (SEM & SEO) AWARDS AND INDUSTRY LEADERSHIP 2008 DCIA Groundbreaker Product of the Year at the P2P Summit at CES LIVE CONTENT DELIVERY BUSINESS INTELLIGENCE WHO WE ARE
3
FIRST PAY-PER-CLICK FOR P2P SEARCH
4
P2PWORDS Search Marketing is like Google Adwords for P2P. Here Spiral Frog is Advertising on Google under the keyword 50 Cent Ayo Technology We do the same where people are actually looking to consume the content after they hear it on the radio, MTV, or social networks like myspace. We feel this is the true point of engagement and consumption worth branding today, and the least crowded space, P2P Search. P2Pwords IS LIKE GOOGLE ADWORDS FOR P2P BUT THE AD IS THE SEARCH RESULT
5
STEP 1STEP 2STEP 3 BRANDED EXPERIENCE POST-CLICK MARKETING BRANDED SEARCH RESULT PRE-CLICK MARKETING SEARCH
6
STEP 1STEP 2STEP 3 SEARCHIMPRESSION CLICK THROUGH ADwords
8
TRENDS 2009 CASE STUDIES P2Pwords Phase II
9
TRENDS 2009
10
SEM + SEO
11
MAJOR ADVERTISERS DO NOT WANT TO BE AROUND CONTENT MAJOR ADVERTISERS WANT TO BE THE CONTENT
12
RELEVANC E
13
EXISTING LIFESTYLE
15
CULTURE OF AD- AVOIDANCE TV RADIO ONLINE
16
EXAMPLE RADIO PROMO DOLLARS ARE SPENT ON PRIME PLACEMENT
17
WEB SEARCHP2P SEARCH
18
WEB SEARCHP2P SEARCH 45 Billion Searches Per month 3-4 protocols 12+apps AVERAGE AT LEAST 10 RESULTS PER SEARCH 450 Billion Impressions A MONTH 5.4 Trillion a Year 68% of web bandwidth 80 Million Monthly Unique Visitors US 50% of all computers worldwide have P2P 11 BILLION SEARCHES A MONTH (3-4 sites) MAXIMUM OF 11 IMPRESSIONS PER SEARCH 121 Billion Impressions A MONTH 1.45 Trillion a Year 32% of web bandwidth 250 Million Internet Visitors U.S. 100% of all computers
19
WEB SEARCHP2P SEARCH
20
WEB SEARCHP2P SEARCH
21
WEB SEARCHP2P SEARCH OUR DISPLAY ADS ARE CONTENT BASED REAL SEARCH RESULTS HIGHER CTR DRIVE MORE TRAFFIC
22
WEB SEARCHP2P SEARCH
23
SEM+SEO=
24
MAJOR GLOBAL BRANDS MAJOR CONTENT PROVIDERS
28
http://brandassetdigital.com/vitaminwater/ 50 CENT VITAMIN WATER CAMPAIGN
30
http://brandassetdigital.com/rgxpure50/ RGX PURE 50 BODYSPRAY CAMPAIGN
31
PEPSI TAVA DISCOVER MUSIC http://brandassetdigital.com/tava/master/
33
FUSING BRANDS WITH CONTENT TO REACH AN AUDIENCE
34
THANK YOU FOR MORE INFORMATION PLEASE VISIT US WWW.P2PWORDS.COM WWW.BRANDASSETDIGITAL WWW.BRANDASSETDIGITAL.COM
Similar presentations
© 2024 SlidePlayer.com. Inc.
All rights reserved.