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Published byJuan Maher Modified over 11 years ago
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The Coming of Age: Internet VOD Todd Johnson VP of Broadband Services VeriSign, Inc. Former CEO of Kontiki
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2 The VeriSign Mission Enable and Protect the Worlds Networked Interactions
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3 InformationSecurity VeriSign Portfolio of Services Communications Intelligent Infrastructure Services Directory ConnectivitySecurityMediation + Content Distribution + Intelligent Messaging + Network Connectivity + Internet Naming + Real-Time Publishing + Intelligent Supply Chain + Website Authentication + User/Content Authentication + Network Security
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4 Mobile Global Media Enablement Leader! + Video content delivery system for consumer and enterprise applications + Peer delivery capability across DSL, Cable, WiFi, Fiber and 3G networks + 30+ million PC peer client downloads across U.S. and UK + 40,000+ pieces long-form video content + 6 years of commercial experience + Mobile services: music, commerce, messaging and personalization + 600+ million accessible mobile subscribers globally + 75+ direct carrier connections for SMS, PSMS, content delivery + 400,000+ mobile content catalog items + 7+ years of commercial experience Broadband
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5 The Evolving Set of Challenges + Cost Effective vs. Profitable Moving from cost centers or marketing expenses to PLs Managing the remix of content licensing Settling on a business model: ad supported, pay per view, subscription + Content Quality – Not about short crappy content… in most places Delivering TV/DVD/HD Quality Content Optimize delivery for wide range of uses + Scalability - Meeting the 5x-10x-10x scalability challenge in less than 2 years 5x higher encode rate; 1.5-3Mbps instead of 300-600kbps 10x more views; millions per day 10x in average video length; 22-44 minutes instead of 1-3 minutes + Managing the End User Experience Path to the Plasma TV Disc space usage Local content management (consumer desktop) + These are Global Businesses
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6 Online Video Consumers by Region - Asia? Source: ABIresearch, 3Q 2006 Subscribers (millions) Note: Aggressive forecast. Some of these will be dial-up users, as many dial users view video today in Flash format, etc.
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7 Online Videos Viewed by Region Source: ABIresearch, 3Q 2006 Videos Viewed (millions) Note: Aggressive forecast.
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8 Online Videos by Revenue Model - Ads, Ads, Ads! Source: ABIresearch, 3Q 2006 Revenue (millions) Note: Aggressive forecast.
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9 Online Video Users by Device Source: ABIresearch, 3Q 2006 Users (millions) Note: Aggressive forecast.
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10 The 3-Screen Experience – Not One Piece, 3 Screens PC TV Mobile Mobile Storefront Contestant Voice Tones Performance Ringtones Contestant Graphics iTV Campaigns Voting, Polling Sweepstakes Broadcast Integration Internet VOD HD Broadcast Replays Contestant Profiles HD Performance Archive
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11 US Broadband Video Landscape Matrix Source: ABIresearch, 3Q 2006
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12 BBC > > HIGHLIGHTS + All the BBCs popular TV shows are made available online at the time of original broadcast + Electronic Program Guide (EPG) is very sophisticated and allows for user rating, meta tag search, etc. + Service will initially be a free service for UK residents (uses IP blocking for geography filtering) + Ultimately similar services will be rolled out under ad supported and premium subscription business models + Kontiki powers the complete delivery and end–user experience infrastructure
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13 AOL Hi-Q and In2TV > > HIGHLIGHTS + 100s of TV Quality downloads from Warner Bros, Nickelodeon, Comedy Central, A&E, MTV, … + Kontiki is the delivery infrastructure that powers the AOL Hi-Q system and the more recently launched In2TV content portal + Kontiki is fully integrated with the ad serving solution at the point of origin + Kontiki is also integrated with the DRM facility used to protect the rights held content distributed through Hi- Q/In2TV + AOL Hi-Q supports a mix of business models including: free, ads supported free, pay per download and subscription based models
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14 British Sky Broadcasting > > HIGHLIGHTS + Sky service built as a cross-medium experience offered free to their premium satellite TV customers + Offers over 300+ movie titles and 100+ unique pieces of sports content on a regular basis + User experience/EPG is very smooth and was built in flash on top of the extensible Kontiki framework + Users are authenticated via the Sky billing system in place for satellite subscribers + Kontiki fully integrates with the Microsoft DRM system at the point content origin
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15 Why It Is Still Hard….
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16 Thanks + Questions?
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