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Published byStephen Dean Modified over 9 years ago
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ETA SOLUTIONS PRESENTATION FOR HJ 11-29-2011
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Company History Company background Current Status development Organization Marketing Strategy Execution Products Company Overview
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Company History 2008 Launched Shanghai R&D Office 2009 Incorporated as an US company 2009Sales office in ShenZhen 2009Generating Revenue 2010Designed in Top-Tier customers 2011Revenue to exceed 10 million RMB
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Company Background Founder background Graduated UC Berkeley, worked in Maxim and AATI 10 years Previously managed 30+ people, and introduced 40+ products. R&D team members are veterans in Power IC industry Forward design, own IPs and proprietary technologies Sales generated revenue from 0 to USD$15M in 3 years with previous Power IC company. Sales penetration into the largest Networking companies in China
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Current Status and Development 16 employees. 10 in R&D and 4 in Sales & Marketing, 2 in Operations 2 Product lines General DC-DC converters Customized Power management Solutions 20 products in Mass Production and 10 products in development Goal is to reach USD$10Mil revenue in 3 years
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Organization CEO Business Units VP DC-DCBusiness ManagerApplicationIC Designer AC-DCBusiness ManagerApplicationIC Designer PMICBusiness ManagerApplicationIC Designer LinearBusiness ManagerApplicationIC Designer Sales & Marketing VP SalesFAEs MarketingBMs Operation VP Logistics Production Control QA Product Engineering
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Marketing Strategy Red Ocean and Blue Ocean amphibian Surviving in Red Ocean By Becoming performance AND cost leader in large volume commodity products Find Blue Ocean opportunities in Red Ocean and capitalize on them Develop highly customized products tailored for customers with high Gross Margin Market
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Execution High Volume Products ( 供应商, 渠道) ETA3406 : 5KK/Month ETA1018: 4KK/Month ETA8015: 1KK/Month ETA1482: 5KK/Month (est.) ETA1483: 2KK/Month (est.) ETA3409A/B: 1KK/Month Niche High Margin Products ( Higher Margin, 品牌) ETA3410 ETA9020 ETA1021
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Products MP Released Part #DescriptionTechnologyPackages Actual+ Projected Volume /M WafersPackages ETA34061A, 1.5Mhz Sync Buck5V Mixed-ModeSOT23-53005kk ETA3409A1.5A, 3Mhz Sync Buck5V Mixed-Mode SOT23-5 25500k ETA3409B2A, 3MhzSync Buck5V Mixed-Mode SOT23-5 25500k ETA80153A, 3Mhz Sync Buck5V Mixed-ModeDFN33-10501kk ETA34102A, 3Mhz Sync Buck5V Mixed-ModeDFN22-8501kk ETA14822A,18VSync Buck24V CDMOSSOP84005kk ETA14832A,18VSync Buck/PFM24V CDMOSSOP81001kk ETA10180.5A, 1Mhz Sync Boost5V Mixed-ModeSOT23-5501kk Total100015kk
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Products In Development (High Voltage) Part #DescriptionTechnologyPackages Projected Volume /M WafersPackages ETA14843A,18V, Sync Buck24V CDMOSSOP81001.5kk ETA1472 2A,18V, Sync Buck in SOT23-8 24V CDMOS SOT23-8 Flip-Chip 1001kk ETA1485 2A,18V, 600kHz, Sync Buck 24V CDMOSSOP825500k ETA14943A, Sync Buck in SOT23-824V CDMOS SOT23-8 Flip-Chip 3005kk ETA14883A,40V, Buck with CC40V CDMOSSOP825250k ETA23591.5A,40V, 1.3Mhz Buck40V CDMOSSOT23-650500k ETA106040V Boost LED driver40V CDMOS DFN22-6 SOT23-6 501kk ETA1061 40V Sync Boost LED driver 40V CDMOS DFN22-6 SOT23-6 501kk Total7009.5kk
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Products In Development (Low Voltage) Part #DescriptionTechnologyPackages Projected Volume /M Wafers(pcs)Packages ETA3559LED flash Driver5V Mixed-ModeW-CSP25200k ETA59046MHz, Sync Buck5V Mixed-ModeW-CSP1001kk ETA8053PMU5V Mixed-ModeW-CSP25200k ETA10221A, Sync Boost5V Mixed-Mode SOT23-6 DFN22-6 25500k
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Product Highlights ETA3406Typical Application Features Up to 1.2A Max Output Current 1.5MHz Frequency Light load operation Internal Compensation Tiny SOT23-5L Package Applications USB ports/Hubs Hot Swaps Cellphones Tablet PC Set Top Boxes
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Product Highlights ETA1483Typical Application Features Wide Input Operating Range from 4.5V to 18V High Efficiency: Up to 90%at Light Load Up to 95% at Heavy Load Capable of Delivering 2A Input OVP No External Schottky Diode Needed Applications Wide input Range Step-down
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Product Highlights ETA3410Typical Application FEATURES Up to 2A Max Output Current 3MHz Frequency Internal Compensation Clock Dithering Tiny DFN2x2-8L Package APPLICATIONS USB ports/Hubs Hot Swaps Cellphones Tablet PC Set Top Boxes
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