1. Safety support in the automotive industry Jacob Bangsgaard Director of External Affairs and Communications 1st Annual International Conference on ICTs in Automotive Industry Košice, Slovenská republika

2. 10 May 2006 Košice 2 ERTICO – ITS Europe

3. 10 May 2006 Košice 3 Mobility Challenges Safety Security Network Efficiency (People and goods) Environmental Impact

4. 10 May 2006 Košice 4 Key Enabler Information acquisition, processing and exchange: vehicle, infrastructure and users

5. 10 May 2006 Košice 5 Technology Advances

6. 10 May 2006 Košice 6 ITS Priorities in Europe Road Safety and eSafety Cooperative systems Connected traveller Data quality Security System interoperability International cooperation

7. 10 May 2006 Košice 7 Improving Road Safety 1.7 million accidents and more than 40,000 fatalities on European roads every year  Don’t drink and drive  Use your seat belt  Keep the speed limits and follow the traffic rules Road safety campaigns

8. 10 May 2006 Košice 8 eSafety as part of the solution  eSafety Forum - Working Groups  R&D Framework Programmes  i2010 Intelligent Car Initiative  Euro Regional Programme  National Programmes  International Cooperation  eSafety Stakeholder Initiatives  User Outreach Activities

9. 10 May 2006 Košice 9 ERTICO Safety Project Activities Safety-related activities – 200 mill EUR HMI, Preventive and Active Safety systems, Global System for Telematics, eCall, Speed information, Digital maps, Heavy duty vehicles, Cooperative systems, eSafety Forum Support, Traffic Message Channel, Road data collection, Galileo External affairs – 105 mill EUR ITS deployment in Central Eastern Europe, TMC in China, eSafety in India, Research cooperation on Automotive, ITS, and Infrastructure in South Africa, Brazil, China, and India

10. 10 May 2006 Košice 10 Deployment of eSafety Adaptive Cruise Control Lane Keeping Assist Automated Parallel Parking Low Speed Following Electronic Stability Control Night vision Lane departure warning Forward Collision Warning Collision Mitigation Braking eCall Blind spot monitoring Adaptive head lights Obstacle & collision warning Extended information (Extended FCD) RTTI (Real-time Traffic and Travel Information) Dynamic traffic management Local danger warning Speed Alert

11. 10 May 2006 Košice 11 eSafety Implementation - EU 1 Accident causation data availability 2 Digital mapping with safety features 3 eCall 4 Fiscal incentives for safety systems 5 HMI ESoP 6 RTTI - TMC 7 User outreach/campaigns

12. 10 May 2006 Košice 12 Priorities – Central Eastern Europe  Traffic Message Channel - Demonstration  Dangerous goods monitoring  Cross border traffic information exchange system  Interconnection of Traffic Information Centres  eCall

13. 10 May 2006 Košice 13 eSafety - International Cooperation  US  Japan  India  China  Brazil  South Africa

14. 10 May 2006 Košice 14 India - eSafety Priorities  Integrated traffic management (congestion management, incident detection, etc.)  Traffic data collection and broadcasting (TMC, VMS)  eCall  Mobility behaviour, training and education  Road map for crash testing – certification  Accident causation data collection

15. 10 May 2006 Košice 15 China - eSafety Priorities

16. 10 May 2006 Košice 16 Creating User Awareness for eSafety  Difficult to explain - sell  Low public awareness  High price – high maintenance cost  Privacy concerns Deployment obstacles:

17. 10 May 2006 Košice 17 How do we proceed? Communication Platform Media workMarketingPolitical work Consumer Information (Functions) Driving schools Consumer Test Media Launch Consumer Information (Products) Advertising Dealer Training Incentives Tax Insurance Labelling

18. 10 May 2006 Košice 18 Funded by the European Commission www.eSafetySupport.org

19. 10 May 2006 Košice 19 Thank you… Jacob Bangsgaard Director of External Affairs and Communications j.bangsgaard@mail.ertico.com