1. Karen McNaughton Senior Seafood Technologist SARDI Food Innovation and Value Chain

2. Background Bachelor of Science with Honours in Industrial Food Technology 20 years experience in product development UK and New Zealand markets

3. Skills Delivering products that are – Safe – Commercially viable – Innovative 8 years seafood product development experience Project management and Stage-Gate™ Process for Product Development

4. ASCRC Projects Current Projects and New Products

5. Current Projects Development & Evaluation of Yellowtail Kingfish Consumer Products 2009/722.10

6. Current Projects Chilled Pre-Packaged Seafood Category Development 2009/770 Stage 1 A & B

7. Current Projects The Whole Prawn Project 2010/744 Stage 1 (Product Development Ideation)

8. New Products New Product Concepts Product Tastings with Lunch Your Feedback – Discussions over lunch

9. Kingfish Fillet Portions, Ready to Cook - 2 portions with Piri Piri seasoning in a foil bag Retail $11.99/250g Pack – Simply oven roast in the foil bag for a delicious meal solution – Why: Australian Kingfish to the domestic retail consumer at a price premium Convenience from the deli counter Suitable cooking method from the consumer research Pre-pack, fixed weight and price

10. Breaded Sardines, Ready to Cook - Sardine fillets, coated in a lemon pepper breadcrumb Retail $9.99/400g Pack – Simply oven bake in the foil tray for a delicious snack to share with family and friends – Why: Value add to a low value species Convenient format, popularity of tapas style food Australian seafood to the domestic retail consumer Shelf Life Extension Product Extension: Fish content 55%

11. Breaded Australian Salmon, Ready to Cook - Australian salmon strips, coated in a light & crispy breadcrumb Retail $9.99/400g Pack – Simply oven bake in the foil tray for a delicious snack to share with family and friends – Why: Value add to a low value species Convenient format, popularity of tapas style food Australian seafood to the domestic retail consumer Product Extension: Fish content 65%

12. Thai Style Fishcakes, Ready to Cook 12 mini Thai fishcakes made with kingfish Retail $9.99/300g Pack – Simply oven bake in the foil tray for a delicious snack to share with friends – Why: Whole fish utilisation Currently unused ‘flesh’ $0 cost raw material: discarded frames

13. Prawn Dim Sum Mix - prawn dim sum made with school prawn meat, lemongrass, chilli and coriander – Foodservice Prawn dim sum mix, ready to use – Why: Undervalued prawn species Currently 50% of school prawn catch sold as bait @$4/kg Australian seafood to the domestic consumer