2. Objectives Confirm our understanding of what host media processing is and is not Allow us to identify when it should be selected Save time by learning some top tips

3. Agenda What HMP is and is not – a definition How will host processing technology affect me? Where it is good for – market sectors Experiences and top tips Q&A Summary

4. Traditional DSP technology IVR application Minimise interactions with host processor Well defined set of performance criteria Highly scalable

5. DSP (TDM) based IVR architecture TDM speech T1/E1 IVR application Host PCI bus Real time Near real time RecordPlay File store Real time switch and conference

6. HMP (IP) based IVR architecture IVR application Real time Near real time RecordPlay File store HMP server NIC Voice over IP LAN

7. HMP and DSP technology fit Simultaneous channels IP TDM Media processing functions Traditional DSP hardware (analogue connection) Traditional DSP hardware (digital connection) Host media Processing (IP connection) Host media Processing (IP connection)

8. Media server IP telephony card Media app. DSP card NIC Media application using DSP and IP telephony card Media server HMP Media app. NIC Media application using HMP Deployment comparison 7 2 3 5 6 8 9 * 8 # IP phone Gateway Wireless phone PSTN phone PSTN IP

9. Host media processing characteristics Software only in the host Independent of form factor – PCI, cPCI The transport is IP, usually over the host’s Network Interface Card Used with standard high volume processors on standard high volume servers *

10. Host media processing characteristics Price/performance ratio o Continues to improve The simpler the functions used, the more host processing is left for: o More channels o The application

11. Agenda What HMP is and is not – a definition How will host processing technology affect me? Where it is good for – market sectors Early experiences and top tips Q&A Summary

12. Media processing (software) Media application Host media processing server Speech processing Media session Speech API Call control API IP NIC Internal switch layer IP signalling H.323 server SIP server

13. Expanding developer’s choices Choice of media processing resources More horses for more courses Opening up more markets for your solution

14. Feature checklist SIP and/or H.323 IP signalling Windows XP/2000/Server 2003 DTMF (RFC 2833 for SIP), (User Indication for H.323) Audio playback and record o Volume control, AGC o 8KHz A-law or µ-law PCM o Termination on silence, Removal of silence o Voice activity detection Simple conference to monitor/record conversations ASR, TTS, SVI support

15. What benefits does HMP bring? Potential lower total system cost for SMEs Ease of installation Flexibility Easy to demonstrate applications Inexpensive test applications Fewer points of failure

16. Agenda What HMP is and is not – a definition How will host processing technology affect me? Where it is good for – market sectors Early experiences and top tips Q&A Summary

17. IVR application E1/T1 PSTN IP Database SIP or H.323 IVR server NIC Play, record, DTMF OS Application Media processing Call control Gateway SIP or H.323 LAN

18. Auto attendant application E1/T1 PSTN IP Database Transferred call SIP or H.323 LAN Auto attendant NIC Play, record, DTMF OS Application Media processing Call control Gateway SIP or H.323

19. Agenda What HMP is and is not – a definition How will host processing technology affect me? Where it is good for – market sectors Early experiences and top tips Q&A Summary

20. Criteria for selecting HMP You are looking to develop an IP application Your application requires o Play o Record o DTMF detection o Speech processing You are targeting low density, cost sensitive markets

21. Criteria for selecting HMP You can see an opportunity to re-use your application for this market space using: o The same API o Integrated IP protocols o Knowledge from your vendor

22. Early experiences and top tips Start with understanding the architecture o Check how the proposed elements will fit Viable to re-use existing IVR applications o Check the product uses the same API It can be challenging – it’s new! o Check you can work closely with your vendor o Make sure you’ll get direct vendor support

23. Haben Sie etwa Fragen? Cuestiones? Any questions? Quel questionnes? Haben Sie etwa Fragen? Cuestiones? Haben Sie etwa Fragen? Cuestiones? Any questions? Quel questionnes? Cuestiones? Quel questionnes? Any questions?

24. Summary Can build on your existing application investment Cost effective for small to medium scale solutions Gives you flexibility Opens up new markets Host media processing technology is becoming widespread – don’t miss out! mike.matthews@aculab.com

25. Thank you Aculab - booth 301