1. Week 13 DIFD 321 The Business of Web Design

2. Linking and Thinking – History of the Web CERN 3 tools provided by Tim Berners-Lee – URL – HTTP – HTML W3C – World Wide Web Consortium

3. New Rules for Growth – 1,000 in 1992, 10,000 in 1993 – Free to distribute code in April 30, 1993 – Mozilla and Microsoft’s browser hit the market shortly after – Netscape Navigator was released for free in 1994, by 1995 they had 75% of all web traffic – Speed to the market, meant big time growth – Yahoo when IPO in 1996 – But how did the web make money??

4. After the Bubble Burst – With little revenue streams, IT budgets were slashed and the web geniuses became idiots. – What did we learn? People drive the web, not business Technology changes faster than people The internet is still in its infancy New Channels do not replace old ones New Changes require new thinking

5. Business Fundamentals – Change Begets Change – As far as the web is concerned… Soft assets are more important than hard assets. Customer Satisfaction Employee Satisfaction – Prioritizing Expense – Increasing Value – Abundance is more valuable than scarcity Fax Machine Email – Increasing Returns Microsoft

6. Expanding the Circle – Access for the Disabled – Access for the Disadvantaged – Access on the Go

7. The Information Age is History – Information as Currency – Communication is vital

8. Mission-Driven Design – The Process Analyze Organize Humanize Energize – Indentify the Visitor (user)

9. Organizing the Trip – Where to go? – Information Architecture – Site Map – Page Map – Usability Scrolling Click Counts – Simple is better

10. Developing the Look and Feel – Logos vs. Brands – Style guides

11. Building the Site – Functional Specs – Technical Specs Compatibility Speed Scalability Efficiency – Prototype – Sandbox – DEV/TEST/UAT/PROD

12. Forms, Function, and Feasibility – Defining Design Interaction Designers Functional Designers Business Designers

13. Interaction Designers – Desirability Useful Fun Meaningful – Team Leader Architect Designer Writer

14. Functional Designers – Standards HTML, CSS, JavaScript, etc. – Interoperability Cross browser Cross-platform Cross-device – Team Leader Architect Coder

15. Business Designers – Team CEO Managers – Does the site make financial sense?

16. Governing the Web – Freedom of Speech – Freedom of Spam – P2P

17. The rest of The Real Business of Web Design Next Time