1. How to make searchers better searchers Vivian Lin Dufour 21 Oct 2010

2. - 2 - Not all searchers are IR experts, and even if they were…

3. - 3 - Choosing the right search path is like… http://www.flickr.com/photos/24638512@N07/3464444903/

4. - 4 - Choosing the right search path is like… http://www.flickr.com/photos/minebilder/197328450

5. - 5 - 3 innovations will address How do we help users survey several aspects of their topic? How do we help users discover queries that will retrieve trending topics?

6. - 6 - #1 Query Session Suggestions http://www.flickr.com/photos/moning/87839211/

7. - 7 - Related Searches choice, breadth and depth Survey the most topics and sites about my query in a short amount of time

8. - 8 - Information Scent Assist users in formulating tail queries that return more specialized results

9. - 9 - Information Scent

10. - 10 - #2 Inter-Session Suggestions http://www.flickr.com/photos/moning/87839211/

11. - 11 - Informative even before user submits search… Suggest document titles as information scent Cohort suggestions to direct users towards more specialized or related searches Thu Oct 14

12. - 12 - Inter-session example: chile miners (1) Increase coverage of latest news

13. - 13 - Inter-session example: chile miners (2) Also easier to find relevant and recent articles for more context

14. - 14 - Use document titles to direct users towards better searches Use cohort suggestions to direct users towards more specialized or related searches Inter-session example: london (Oct 1)

15. - 15 - Recent top result clicked from ‘london underground’ leads to…

16. - 16 - Latest news results for london underground

17. - 17 - #3 Inter-Session Trending Suggestions http://www.flickr.com/photos/moning/87839211/

18. - 18 - Informative, Fresh results as you type

19. - 19 - Surface latest hot topic for query prefix

20. - 20 - Federated rich content as you type!

21. - 21 - Crowd sourcing: what’s trending?

22. - 22 - Crowd sourcing and My Search My Search Everyone’s Searches My Search Everyone’s Searches Trending Trending Topic is a function of: Consumers, Publishers, Common Experience Consumers = My Interests + Twitter + Search logs Publishers = Y! Front Page, News sources Common Experience = holidays, events

23. - 23 - What’s popular now in the world? Discover 12-24 hours before major news sources

24. - 24 - Yahoo! a directive search engine paving the path for users… http://www.flickr.com/photos/stormdog42/4328270524/sizes/o/

25. - 25 - …to make them better searchers Matching content previews help disambiguation and query refinement Empower users with deeper levels of assistance and discover new leads Near-real time federation as you type

26. - 26 - Thank you! Vivian Lin Dufour Product Manager, Search And still create a relevant experience that is serendipitous! http://www.flickr.com/photos/adrian_valentin_murphy/354252383/