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Community Mobility Institute New Directions in Economic Development Clark Anderson, Sonoran Institute Clark Anderson, Sonoran Institute May 11, 2015
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where are we headed? we headed?
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How we work is changing How d do we build nomies? resilient economies?
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Economic Shifts
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How do we Attract and Retain Talent?
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New Directions in Economic Development ThenNow Attract from Outside Bigger is Better (Larger Firms) Focus on your base sectors “Elephant Hunting” Incentives & Subsidies Build it and they will come Compete for “Deals ” Retain/expand existing businesses Lots of small businesses Entrepreneurship (grow jobs here) Attract and Develop Talent Workforce Development Strategic Investments Public/Private Partnerships Cooperate for Synergy
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Place Value Place Value
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Survey Respondents 476 Businesses 494 Community Members
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jobs follow people
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People are drawn to great places
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Cost of housing is important 68 % of community members: community lacks sufficient housing choices 60% of employers: cost of housing impacts ability to attract employees
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People on the move are seeking great places
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Expanding firms care about being able to attract and retain talent
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people will sacrifice salary for ideal community (17% higher salary vs. 83% ideal community)
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what makes a place great?
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the shifting market
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Location, location, location
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Market Shifts
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Character and Sense of Place
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Most people prefer detached single-family homes, but it needs to evolve
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Character and Sense of Place RESET STUDY: 89% prioritize neighborhood character over home size PLACE VALUE: Neighborhood character a priority in decision to locate or remain in a community
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walkablity 90% said living walking distance to community destinations was important to housing decision
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Convenience & access to amenities Convenience & access to amenities
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Access to Open Space & Recreation
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Access to Open Space & Recreation
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Transportation Choices Transportation Choices Factors important to housing decision: Short Commute 89% (68% VERY) Walk to destinations 90% Live near transit 57%
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The Downtown Premium
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How does transportation create Place Value?
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Are these places attracting talent?
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Are they attracting investment?
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Are they safe, convenient and easy to get around?
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Are they shaping the type of community we want to live in?
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Great communities have great transportation systems
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Thank you!
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