1. S UNSHOT T HINKING : G OING B IG, C REATING O PPORTUNITY, & I MPACTING THE W ORLD D R. M ICHAEL T. C ONTRERAS E NERGY E XCHANGE 8/11/2015

2. 1943, DoD observed German jet fighters over Europe Kelly Johnson’s 14 Rules Summarized – Isolation – Rapid Iteration If you want to innovate, GO SKUNK!

3. 1.Focus on the user 2. Share everything 3.Look for ideas everywhere 4.Think big, but start small 5. Never fail to fail (rapid iteration) 6.Spark with imagination, fuel with data 7. Be a platform (AirBnb, Uber, etc) 8.Have mission that matters

4. We are intrapreneurs Entrepreneurs are everywhere - human institution that create products and services under conditions of extreme uncertainty Entrepreneurship is management – job title for organization that depend on innovation Validated Learning – run frequent experiments Build, Measure, Learn – pivot or persevere Innovation Accounting

5. Autonomy Mastery Purpose – Locke and Latham (1960s) Goal setting increases performance 11-25% – Daniel Pink, Drive – Align big goals to individual values What drives us to innovate?

6. SUNSHOT IS SOLAR’S MOONSHOT MOMENT

7. Soft costs make up 64 % of total price of residential system

8. Calls to Innovate Solar Soft Cost Open DataPrizes

9. 9 Catalyst transforms raw ideas into real solar startups Michael Contreras Fellow ex-rocket scientist Ammar Qusaibaty Tech Advisor ex-venture capitalist Craig Connelly Special Advisor ex-CFO + ex-COO

10. SUPER COMMUNITY IS A FORCE MULTIPLIER

11. Catalyst is lean, agile, and open IDEATION 10 Up to 10 prizes $1,000 $1,000 per winner BUSINESS INNOVATION 25 Up to 25 prizes $25,000 $25,000 per winner PROTOTYPING 25 Up to 25 finalists Pitch at Demo Day INCUBATION 10 Up to 10 100,000 100,000 per winner

12. Q2 ‘15 Q2 ‘14 Q3 ‘14 Q4 ‘14 Q1 ‘15 A process that delivers real results... May 2014: Program launches Adam Cohen June 2014 : Adam Cohen submits problem statement titled, “Sharing Nicely: From Social Networks to Social Solar,” to the SunShot Catalyst Ideation Contest. Ideation prize winners receive $1k. IDEATION BUSINESS INNOVATION PROTOTYPE INCUBATE George Koutitas October 2014: George Koutitas submits video pitch and writes, “With Gridmates, rooftop solar owners can now share their surplus of electricity with those in need.” Gridmates is selected cohort of 17 December 2014: Gridmates is selected along with a cohort of 17 to move on to prototyping with $25k to work on Topcoder platform January-April 2015: Gridmates works with Topcoder to develop an Minimum Viable Product (MVP) George is 1 of 5 $30k winners May 2015: George is 1 of 5 $30k winners at Demo Day with option to win $70k pending 6 month performance

14. Catalyst benchmarks against the very best

15. Think BIG, start small! 17x the projects 10x cost reduction* 50% faster* *Comparisons made using standard US three-phase SBIR/STTR awards. See https://www.sbir.gov/about/about-sbir $30B DOE Budget $2M Catalyst Budget

16. Think BIG, start small! 17x the projects 10x cost reduction* 50% faster* *Comparisons made using standard US three-phase SBIR/STTR awards. See https://www.sbir.gov/about/about-sbir $30B DOE Budget $2M Catalyst Budget

17. Think BIG, start small! 17x the projects 10x cost reduction* 50% faster* *Comparisons made using standard US three-phase SBIR/STTR awards. See https://www.sbir.gov/about/about-sbir $30B DOE Budget $2M Catalyst Budget

18. 18 SPECIAL THANKS: Traction FEATURED IN: AWARDS:

19. The Next Chapter: Rapid Hardware Prototyping

20. 20 Tomorrow's Solar Startups Launched by People Like You | catalyst.energy.gov