1. Communication and Marketing: Matching Products with their Purpose “Yes, I may actually have thought it through this time”

2. What’s the Purpose of Product? Purpose & Duration of the Event ≤ Day ≥ Day Environment Life Cycle Assessment vs the Purpose of Event Short Term – Event Only Long Term – Longer, Multiple Events

3. ‘Purpose’ dictates materials used Paper – Event Credential, Event Information Plastic – Protection and Portability Fiber – Multiple Purpose and Life Span Wood – Indefinite Metal/Glass - Permanent

4. Hierarchy of Content Safety –Human –Animals –Ecosystem Sustainability –Same as above

5. Hierarchy of Content Sustainability vs Purpose –Reuse –Recycle –Repurpose –Biodegradable/Compostable

6. Say it Straight or You’ll Look Crooked 1) Full disclosure 2) Comply with the Law, Standards - Building Codes : Fire Retardant - EPA - FTC: Definition of Recycled, Non-Toxic, Environmentally Friendly - OSHA - FCC - ASTM, ISO, UL, Green Seal, Consumer’s Union

7. Say it Straight or You’ll Look Crooked 3) 3 rd Party (independent, impartial) Verification 4) Applies To All Levels in the Chain of Custody for Marketing and Communication Products.

8. Listen to Your Parents Father Time & Mother of Invention (Technology) FatherTime – Updated/Recodification of Recyclables Mother of Invention - Technology Changes (Everything) - Organics: Bamboo –Polymers (traditional) : PE, PP, PVC –Biopolyers/Hybrids :PLA, PHB: