1. BM0019 ICA2 Marketing Presented By: Chong Kai Ling (042304Q)
Lim Chee Hou (046200L)
Pan Hui Hui (041203Y)
Xiao Junhui (042867H)

2. Amway is one of the leading direct-selling companies in the world.
Introduction
Amway is one of the leading direct-selling companies in the world.
Societal Marketing Concept
Marketing Mix
Research Methodology
Focusing on consumer Buying Behaviour so as to better target their need, wants and demand

3. Background of Amway Direct selling company
More than 40 years of growth
Manufacturing, administrative & distribution facilities world wide totaling more than 930,000 square meters
Over 3.6 million renewed distributors
More than 6,000 employees
55 affiliates worldwide
Operates in more than 80 countries
More than 500 approved patents worldwide
Employs more than 400 R&D professionals and support staffs in Ada

4. Motto of Amway Contributes to keep the Earth Clean and Green.
Plastic bottles can be incinerate without releasing poisonous gases.
Detergent are bio-degradable
Environment-friendly
The slogan of Amway is “Where Life Get Better.”
Amway websites: ,

5. Marketing Philosophies
Societal Marketing
Satisfy consumers’ needs
Take care of environment
Direct-selling method

6. Marketing Mix Products are value for money (Price)
Amway products can be used full strength for maximum effectiveness or be diluted to last much longer.
Results: - Extremely economical cost per use
- Reasonable and competitive price
Money Back Guarantee (Price)
Customers are protected
Results: - Promise consumers are the products are of price and
quality satisfaction

7. Marketing Mix Home Shopping Convenience (distribution)
Goods deliver to doorstep with excellent servicing.
Amway service with a smile! 
Results: -Direct Selling
-Prevent snowball effects

8. Marketing Mix Extensive Range of Products (Products)
Nutrition and Wellness
Skin Care & Cosmetics
Personal Care
Home Care
Home Tech
Product- Home Care .Is environmental friendly and the chemical used is bio-degradable.

9. Marketing Mix
Attractive, Reliable, Prompt Services and Value for Money (Promotion)
Purchase after purchase.
Limited period offers provided.
Promote products through words of mouth and money back guarantee.

10. Research Methodology Using stratified random (probability sample)
Use survey research.
Contact method plan – Face to face interview.
Sampling unit - customer
Sampling size people

11. Finding and Analysis
What Amway products are you using?

12. Where do you heard from this brand in first place?

13. How long have you been using our products?

14. Why do you choose this brand?

15. Overall, how satisfied are you with our products?

16. Will you continue to use our products?

17. Conclusion Amway LOC™, chosen homecare products.
word of mouth, a powerful channel for advertising Amway’s products.
Consumers continue the usage when they are satisfied with the products.
Amway good Quality products and Excellent customer service won consumers’ loyalty
Garnered the Top choice as cleaning agent.

18. Recommendation Publicize in Singapore Giving out trial packages
Improve on the effectiveness of the products

19. Thank You!

20. Time for Q&A Session!