1. ANTHONY PINNAVAIA SHU-SHU-GAH LODGE GREATER NEW YORK COUNCILS apinnavaia@tenmileriver.org ARE YOU CONNECTED? 2009 NOAC TRAININGTHE POWER OF ONE MATTHEW HOLLAND EGWA TAWA DEE LODGE ATLANTA AREA COUNCIL marccharman@yahoo.com

2. Introductions Name Lodge Council What is the biggest communication challenge facing your lodge today? 2009 NOAC TRAININGTHE POWER OF ONE

3. Objectives Identify the various groups with whom your lodge/chapter regularly communicates To understand the types of information communicated to those groups To explore some of today’s communication tools To identify ways to incorporate technology into your lodge/chapter communication strategy To identify some considerations for implementation 2009 NOAC TRAININGTHE POWER OF ONE

4. 2009 NOAC TRAININGTHE POWER OF ONE “The single biggest problem in communication is the illusion that it has taken place.” - George Bernard Shaw

5. Effective Communication 2009 NOAC TRAININGTHE POWER OF ONE Effective Communication Audience Goals Best Methods

6. Audience Who are our lodges trying to communicate with using our communication strategies? 2009 NOAC TRAININGTHE POWER OF ONE

7. Goals What and/or why are we trying to communicate to these people using our communication strategies? 2009 NOAC TRAININGTHE POWER OF ONE

8. Current Methods What methods are your lodges currently implementing to communicate with your members? 2009 NOAC TRAININGTHE POWER OF ONE

9. Preferred Methods How do you communicate with and get information from your friends, colleagues, school, work, and/or other public news sources? 2009 NOAC TRAININGTHE POWER OF ONE

10. Online Networking Communities “Social Networking” Connects people Grouping common interests and relationships Email messages Discussion Boards Mobile Access 2009 NOAC TRAININGTHE POWER OF ONE

11. Online Networking Communities 2009 NOAC TRAININGTHE POWER OF ONE www.facebook.com www.myspace.com www.linkedin.comcommunity.scouting.org www.noacremix.org

12. Blogging Short for "weblog" Postings are usually displayed in reverse-chronological order Provide commentary or news on a particular subject Readers can leave comments in an interactive format Very easy to setup 2009 NOAC TRAININGTHE POWER OF ONE

13. Blogging 2009 NOAC TRAININGTHE POWER OF ONE www.blogger.com www.wordpress.com www.livejournal.com www.typepad.com

14. Microblogging Same concept as blog Entries are typically shorter (under 140 characters) Popular on web-based mobile devices “What are you doing?” “What’s on your mind?” 2009 NOAC TRAININGTHE POWER OF ONE

15. Microblogging 2009 NOAC TRAININGTHE POWER OF ONE Facebook Status Updates

16. Podcasting A series of digital computer files –Usually digital audio or video Released periodically and made available for download by web syndication “Podcatchers” can automatically identify and retrieve new files in a given series when they are made available 2009 NOAC TRAININGTHE POWER OF ONE

17. Podcasting 2009 NOAC TRAININGTHE POWER OF ONE http://audacity.sourceforge.net/http://www.apple.com/itunes/

18. Internet Telephony 2009 NOAC TRAININGTHE POWER OF ONE Using the Internet to make phones calls –a.k.a. Voice over IP (VoIP) Usually free and/or unlimited calls local and long distance Chat, Voice and Video Conferencing capabilities

19. Internet Telephony 2009 NOAC TRAININGTHE POWER OF ONE

20. Really Simple Syndication (RSS) A family of web feed formats used to publish frequently updated content Subscribe to a site’s news feed When new stories are added to that site, updates are sent with either the full article or summarized text and a link to the website 2009 NOAC TRAININGTHE POWER OF ONE

21. Really Simple Syndication (RSS) 2009 NOAC TRAININGTHE POWER OF ONE Mozilla Firefox Apple Safari Microsoft Internet Explorer

22. RSS Feeds 2009 NOAC TRAININGTHE POWER OF ONE

23. RSS Feeds 2009 NOAC TRAININGTHE POWER OF ONE

24. RSS Feeds 2009 NOAC TRAININGTHE POWER OF ONE

25. Document Collaboration 2009 NOAC TRAININGTHE POWER OF ONE Allows users to create and edit documents online Real-time collaboration Keeps track of versions and revisions RSS feeds can be setup to alert users when changes are made Completed files can be converted and emailed out to users

26. SMS Messaging 2009 NOAC TRAININGTHE POWER OF ONE

27. Breakout Discussions How can your group’s technology be used in your lodge’s communication strategy? How can we reach the different audiences? How can these technologies be used to deliver the varied messages we are looking to deliver? 2009 NOAC TRAININGTHE POWER OF ONE

28. Some thoughts on implementation 1.Keep in mind the BSA guidelines on authoring and publishing content for official BSA websites. 2.Web 2.0 technologies are interactive by their very nature. Moderation is key. 3.These technologies are not going to cater to every member of your lodge. 2009 NOAC TRAININGTHE POWER OF ONE

29. Robert Mazzuca 2009 NOAC TRAININGTHE POWER OF ONE

30. Review Hopefully we know a little more about: The various groups and messages communicated to and by your lodge Some of today’s Web 2.0 technologies Ideas for implementation of these technologies Some considerations for implementation 2009 NOAC TRAININGTHE POWER OF ONE

31. ANTHONY PINNAVAIA SHU-SHU-GAH LODGE GREATER NEW YORK COUNCILS apinnavaia@tenmileriver.org ARE YOU CONNECTED? 2009 NOAC TRAININGTHE POWER OF ONE MATT HOLLAND EGWA TAWA DEE LODGE ATLANTA AREA COUNCIL marccharman@yahoo.com