1. © 2002 SOUTH-WESTERN EDUCATIONAL PUBLISHING 9th Edition Brantley & Miller Effective Communication for Colleges CHAPTER 1 Partners for Effective Communication

2. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 2 Learning Objectives  Name your two partners in originating effective communication.  Identify the five elements of the communication cycle.  Name potential communication barriers and explain how barriers influence the communication cycle.  Name the three major components of the CBO approach.

3. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 3 Effective Messages  Understand the importance of the communication cycle.  Incorporate the principles of good communication into their original message.  Develop and maintain an open communication channel.  Incorporate the principles of effective communication into their responses to other people’s messages. Research shows that people who prepare and send effective messages:

4. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 4 Communication Partners  The communication cycle  The CBO approach  You

5. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 5 Elements of the Communication Cycle  Sender  Message  Transmission  Receiver  Feedback

6. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 6 Sender decides to send message. Sender decides to send message. The Communication Cycle BarriersBarriers BarriersBarriers BarriersBarriers BarriersBarriers Receiver receives message. Receiver receives message. Sender receives feedback. Sender receives feedback. Receiver transmits feedback. Receiver transmits feedback. Receiver develops feedback. Receiver develops feedback. Receiver decides to send feedback. Receiver decides to send feedback. Sender develops message. Sender develops message. Sender transmits message. Sender transmits message.

7. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 7 Potential Communication Barriers  Different backgrounds  Signaling  Communication situation  Quality of message content  Writing skills  Speaking skills  Listening skills  Reading skills

8. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 8 Different Backgrounds  Education  Beliefs  Emotions  Age  Cultural background

9. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 9 Signaling  Tone of voice  Body language  Appearance of written messages

10. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 10 Communication Situation Message Form  Permanency needs  Message acceptance difficulty  Type of feedback  Urgency of feedback  Audience characteristics

11. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 11 Communication Situation Message Transmission  Destination  Privacy  Timeliness  Cost  Message form

12. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 12 The Six Cs  Courtesy  Clarity  Conciseness  Concreteness  Correctness  Completeness

13. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 13 Writing Skills  Good writing skills increase the likelihood of a positive response.  Good grammar, spelling, and vocabulary are important.  Effective message writing requires practice.

14. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 14 Techniques for Developing Writing Skills  Start writing today.  Maintain a positive attitude.  Practice writing.  Decide why you are writing.  Write key ideas on paper.  Use your outline.  Use references to verify correctness.  Rewrite.  Seek critique.  Rewrite again.

15. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 15 Speaking Skills  Word choice  Pronunciation  Word emphasis  Volume control  Pitch  Voice intensity

16. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 16 Listening Skills  Hearing is the physiological process through which your ears receive sound.  Listening is the mental activity that involves processing the sounds you have heard.

17. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 17 Active Listening  Begin with an open mind.  Determine the speaker’s approach to the material.  Jot down key words when appropriate.  Concentrate.  Maintain eye contact with the speaker.  Withhold judgment until you have heard the entire message.  Analyze the message.

18. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 18 Reading Skills  Reading for comprehension (understanding) is the process of determining the meaning of a message.  Reading for verification (proofreading) is the process of determining the correctness of written information.

19. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 19 Techniques for Increasing Understanding and Retention of Written Messages  Scan the material.  Concentrate.  Take notes.  Review.  Withhold judgment until you have read all the material.  Analyze the material.

20. Effective Communication for Colleges, 9th ed., by Brantley & Miller Chapter 1 Slide 20 The Communication-by- Objectives Approach  Plan a message.  Compose a draft.  Complete a message.