1. BUSINESS ENGLISH LECTURE 28 1

2. Synopsis  Presentation Skills continues  apply the 3 A’s in preparing content for a presentation,  develop visual aids that reflect good instructional design properties, and  respond to questions in an effective manner. 2

3. Preparation - Content Audience Action Argument 3

4. Preparing Content  Analyze your AUDIENCE.  Define what ACTION you want them to take.  Arrange your ARGUMENT to move them. 4

5. Analyze Your Audience  What are their names, titles, backgrounds, reasons for attending, etc…?  What are their big concerns?  What are their objectives, fears, hot buttons, and attitudes? 5

6. Analyze Your Audience  What is their perception of you and your institution?  What are their questions likely to be?  What is personally at stake for them?  How much detail do they need? 6

7. Define What Action  What action do you want the audience to take?  Define it in terms of the audience.  What will they feel, believe, and do after hearing your talk? 7

8. Arranging Your Argument 1. Shake hands with the audience. 2. Get to the point. 3. Present your theme. 4. Tell ‘Em 3. 5. Develop your agenda point by point. 6. Summarize and recommend. 8

9. VISUAL AIDS 9

10. Design concept BigSimpleClear 10

11. Big Should be able to read everything from the back row At least 28 pt, preferably 36 Use the floor test 11

12. Simple No more than 6 lines No more than 7 words per line 12

13. Clear Arial or Helvetica Blue background with yellow text Avoid overuse of red, shadows, animation and transitions Beware of busy backgrounds 13

14. Clear Clip art should add to the content Ditto on sound clips Use a different background only to emphasize one slide 14

15. Questions & Answers “Does anyone have any questions for my answers?” -Henry Kissinger 15

16. Questions & Answers  Beginning of a whole new interactive presentation  Opportunity to make a point  Most presentations are won or lost here 16

17. Questions & Answers  Anticipate lines of questioning  Rehearse  Don’t rank questions  Keep answers brief  Be honest—don’t BS  Avoid negative words  Don’t repeat negative questions  Clarify question  Defer to experts  Move your eyes off questioner  If negative, end your response focused on somebody else 17

18. NEVER argue with a member of the audience. THE RULE 18

19. Instead…  Look at the questioner.  Remain neutral and attentive.  Listen to the whole question.  Pause before you respond.  Address the questioner, then move your eyes to others. 19

20. Easy as A B C “I can’t Answer that question Because …, but I Can tell you…” 20

21. “Better to keep your mouth shut and appear ignorant than open it and remove all doubt.” -Mark Twain 21

22. “Make sure you have finished speaking before your audience has finished listening.” -Dorothy Sarnoff 22

23. LISTENING AND LANGUAGE EXPANSION 23

24. Voice and Emphasis Formal and clarity Speak naturally and highlight your idea 24

25. 00:15 – 09:41  Bad example following analysis  1. voice : clarity, pronunciation, pauses, pace  2. Emphasis: Arrangement of words, repetition – rhetorical speech, WH questions, falling intonation 25

26. Pausing and Intonation 09:41 – 20:04  Falling and rising Intonation patterns  Stress and emphasis – example  1. intensifying and strengthening adverbs  2. use of voice – stressing a verb/ key words  3. arranging information in parts of sentences / first or later 26

27. Review  Presentation Skills continues  apply the 3 A’s in preparing content for a presentation,  develop visual aids that reflect good instructional design properties, and  respond to questions in an effective manner. 27