1. AQUACULTURE MARKETING Chapter 11 [objectives] Explain the meaning and importance of aquaculture marketing Explain marketing channels used in aquaculture

2. MARKETING AQUACROPS Marketing includes all the steps needed to get a desired product to consumers Aquafarmers are commercial producers that raise fish and other aquacrops for the money they can get when the crops are sold

3. MARKETING FUNCTIONS Marketing is far more than selling an aquacrop Marketing functions are the steps or processes that a product passes through before it reaches the consumer

4. PLANNING PRODUCTION Determine the aquacrop that will have the highest demand There are no live red swamp crawfish available from July to December Redclaw crawfish can be available from July to December

5. PRODUCING A QUALITY PRODUCT Consumers want good quality products They want products that have correct flavor, free of hazardous substances, and provide good nutrition Product must be attractive and appeal to consumers

6. SAMPLING THE AQUACROP Sampling is selecting a small, representative part of an aquacrop to determine if it is up to standard

7. ASSEMBLING AND GRADING Buyers want products that are uniform in size

8. TRANSPORTING Fish must be hauled alive in water to the processing plant Crawfish may be hauled alive in sacks out of water

9. ADVERTISING Advertising is calling the attention of possible consumers to a product and encouraging them to buy it

10. PROCESSING Processing is preparing the aquacrop into a convenient form for the consumer

11. SELLING Selling is changing the ownership of an aquacrop from the producer to a processor, seafood shop, restaurant, or other customer

12. STORING Aquacrops must often be kept for a time before their use (usually frozen)

13. DEVELOPING PRODUCTS To enhance demand, food processors often develop new forms of products to appeal to customers

14. MARKETING CHANNELS Marketing through processing plants

15. MARKETING CHANNELS Local retail markets (roadside stores, restaurants, etc.)

16. MARKETING CHANNELS Internet-based business to business

17. MARKETING CHANNELS Some producers develop niche markets with restaurants