1. Marketing

2. Today…  What is a market?  What is marketing?  Role of Marketing  Marketing Objectives  Marketing Activities

3. What is a market?  Any place where buyers and sellers meet

4. What is Marketing  “ Marketing is the management process responsible for identifying, anticipating & satisfying consumer requirements profitably”

5. What is the Role of Marketing  To identify, anticipate and satisfy customers needs  Providing customers with desired goods/services = profits  To ensure customer awareness or goods/services

6. Marketing Objectives  Target a new market or market segment  Achieve or maintain market share  Develop new range of products  Improve image of product

7. Marketing Activities  Market Research  New Product Development  Selling  Pricing  Promotion and Advertising  Preparing Publicity Information