1. Digital Challenge A CHALLENGE FOR THE DIGITAL AGE

2. The Digital Challenge “Government has a clear role in helping to promote and increase public awareness about the internet and harness the economic and social returns in a way that benefits all society, including those experiencing disadvantage.”

3. Confidence “To create a country at ease in the digital world. Where all have the confidence to access the new services that are emerging, whether delivered by computer, mobile phone, digital television or any other device. To work towards achieving equitable access and remove the barriers to take-up…”

4. Partnership “The success of the Digital Challenge will be determined by the strength of the partnerships that local authorities are able to build with the private and other sectors.”

5. Empowerment “The winning bid will be able to show how they will use ICT to give new choice, voice and empowerment to citizens; it should be about enabling citizens to create – not just consume – services.”

6. Digital Challenge Network “A Digital Challenge Network will be established to be an off-line and on-line support for inspiring and supporting bids as well as providing a suppliers market- place and interdependent ‘hub’ for business, local government and the third sector.”