1. Team 2 Group Project  menbers: Chris Jenney Karen Quinnie Rae Tina 2011-10-16

2. 1.Employ one or more approaches of marketing research to uncover campus-wide brand awareness and brand loyalty of shampoos and bodywash products.  Approaches: Questionnaire --- telephone interview --- field survey --- QQ interview

3. QQ survey questions Q:1. What kind of shampoo and bodywash you are using? 2.When you are questioned about three kinds of shampoos and bodywash, the ones you think of are? 3.Your consideration of buying them? 4.Have you used the same kind more than twice? If have, what are they?

4. Q1. What kind of shampoo and bodywash you are using?

6. Q2.When you are questioned about three kinds of shampoos and bodywash, the ones you think of are?

7. 3.Your consideration of buying them?  Price 38.2%  Function 34.3%  Comfort level 11.7%  Quality 10.8%  Taste 7.8%  Brand 5.9%  Advertisement 0.98%  Others 5.9%

8. Q4.Have you used the same kind more than twice? If have, what are they?

9. Q4

11. 2.Investigate the product differentiation methods used by the firms on question.  P&G

12. Rejoice(750ml) Functions Price （ RMB ） Prevent hair 防掉发 51.9 Bake oil nursing 焗油护理 42.8 Ginseng nourishing 人参滋养 Crumbs bake oil to 焗油去屑 Very hot catch repair 烫染修护 44.9 Vitamin hair care 维他命护发 High purity for oil 高纯焗油 32.5 Functions differentiation Price differentiation High- range Mid-range Low- rang e

13. Rejoice( Family pack) FunctionsLiquid volumePrice (RMB) Long-term relaxed to crumbs 长效清爽去屑 750ml28.9 Long-term itching to crumbs 长效止痒滋润 Long-term clean suitable moist 长效洁顺水润 Long-term salubrious oil- control 长效清爽控油 Long-term compliant nourish 长效柔顺滋养 Long-term compliant to crumbs 长效柔顺去屑 Price temptation

14. Thank you