1. Address Quality It is more important than anything else!

2. Stat Check: USPS handles nearly 10 billion pieces of undeliverable mail each year 43 million moves are reported each year 7.5% of all Standard Mail pieces are undeliverable Undeliverable mail costs the USPS over $1.9 billion dollars each year USPS goal is to reduce UAA by 50% by 2010USPS goal is to reduce UAA by 50% by 2010

3. Factors Influencing Undeliverable Mail Varied Data Streams within Organization Advancements in Technology Reduced Human intervention Incorrect or No Ancillary Endorsement ??????

4. How does this impact you? Costs –Reproduction –Research costs –Customer Impact Estimates are $32-$300 per returned mail piece based upon above elements

5. What does a Return Piece Tell You? UAA- ‘Undeliverable as Addressed’ Moved Left No Forwarding Address ANK- ‘Attempted Not Known’ NSS/NSN- ‘No Such Street’/’No Such Number’ NMR- ‘No Mail Receptacle’ Insufficient Address

6. Undeliverable as Addressed The addressee is not recognized as a resident at the address listed on the mail piece Has recipient notified USPS of their residency Change of Address not received/completed incorrectly

7. Attempted Not Known Mail piece has reached the delivery point and is returned as recipient not residing at listed address New resident would return as being mis- delivered

8. Insufficient Address Key element missing to allow delivery Hygiene is incorrect Apartment. Suite, Lot, Etc. Pre/Post Directional House Number ???????

9. ‘AN OUNCE OF PREVENTION IS WORTH A POUND OF CURE’

10. What Can you Do? Follow USPS Requirements –95 Day Move Update –Don’t ignore ‘NIXIE’ results –FastForward Utilize front end verification software Educate Data Entry Specialists Set Expectations for Data Entry Specialists

11. …..After the cows are out of the barn!! Utilize online resources –Melissadata.com –Online White Pages Utilize postal resources –http://zip4.usps.com/zip4/welcome.jsphttp://zip4.usps.com/zip4/welcome.jsp –Business Service Network RTS

12. Doing Nothing is a recipe for disaster!! ….Financial Disaster!!