1. © 2010 Spitfire Strategies LLC All rights reserved Advocacy for Impact – Guiding Grantees to Success Kristen Grimm and Ed Walz Christie McElhinney, The Colorado Trust Gara LaMarche, The Atlantic Philanthropies Grantmakers in Health November 1, 2010

2. GARA LAMARCHE

3. CHRISTIE MCILHINNEY

4. KRISTEN GRIMM

5. ED WALZ

6. How Do They Fit Together?

7. Advocacy Can Deliver Big Change

8. Theory of Change Comes First Theory of Change

9. That Defines Policy Change Needs Theory of Change Required Policy Change

10. Which Determines Advocacy Needs Theory of Change Required Policy Change Advocacy Needs

11. All Inform Grantmaking Strategy Theory of Change Required Policy Change Advocacy Needs Grantmaking Strategy

12. An Approach

13. What do you want to get done?

14. An Approach What do you want to get done? What is standing in your way?

15. An Approach What do you want to get done? What is standing in your way? Could policy help?

16. An Approach What do you want to get done? What is standing in your way? Could policy change help? How can advocacy help? Put problems on the agenda Generate policy ideas Recruit champions Co-opt or neutralize opposition Provide support or cover Celebrate wins

17. An Approach What do you want to get done? What is standing in your way? Who needs to be engaged? How can advocacy help? Put problems on the agenda Generate policy ideas Recruit champions Co-opt or neutralize opposition Provide support or cover Celebrate wins At what level will advocacy solutions be implemented? (Pick all that apply) Foundation Executive Foundation Program Cluster of Grantees Individual Grantees

18. An Approach What do you want to get done? What is standing in your way? Who needs to be engaged? How? Put problems on the agenda Generate policy ideas Recruit champions Co-opt or neutralize opposition Provide support or cover Celebrate wins At what level will advocacy solutions be implemented? (Pick all that apply) What is the process to create top-line advocacy strategies? Who will be involved? What key questions must be answered? Foundation Executive Foundation Program Cluster of Grantees Individual Grantees

19. In Practice

21. Guiding Grantees to a Plan

22. Define win

23. Guiding Grantees to a Plan Define win Win defines coalition needs

24. Guiding Grantees to a Plan Define win Win defines coalition needs Chart a course to your win

25. Guiding Grantees to a Plan Define win Win defines coalition needs Chart a course to your win Know and plan for barriers

26. Guiding Grantees to a Plan Define win Win defines coalition needs Chart a course to your win Know and plan for barriers Create a public face

27. Guiding Grantees to a Plan Define win Win defines coalition needs Chart a course to your win Know and plan for barriers Create a public face Nearly all education, tiny bit lobbying

28. Guiding Grantees to a Plan Define win Win defines coalition needs Chart a course to your win Know and plan for barriers Create a public face Nearly all education, tiny bit lobbying Define metrics, then use them

29. Advocacy Capacity – The 5 Ps 1.Policymaking 2.People 3.Politics 4.Plan 5.Power

30. 1. Policymaking

34. 2. People

39. 3. Politics

43. 4. Plan

47. 5. Power

48. In Practice

50. ?

51. ?

52. TOOLS www.atlanticphilanthropies.org

53. TOOLS

56. www.spitfirestrategies.com

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