1. Market Health Annotated templates for Horizon 2020 a H2M tool for you! Caterina BUONOCORE, APRE, NCP for H2020 Societal Challenge 1

2. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532 Market Health 2 H2020: interconnected pillars Excellent Science  European Research Council  Frontier research by the best individual teams  Future and Emerging Technologies  Collaborative research to open new fields of innovation  Marie Skłodowska Curie actions  Opportunities for training and career development  Research infrastructures (including e-infrastructure)  Ensuring access to world-class facilities Industrial Leadership  Leadership in enabling and industrial technologies  ICT, nanotechnologies, materials, biotechnology, manufacturing, space  Access to risk finance  Leveraging private finance and venture capital for research and innovation  Innovation in SMEs  Fostering all forms of innovation in all types of SMEs Societal Challenges  Health, demographic change and wellbeing  Food security, sustainable agriculture, marine and maritime research & the bioeconomy  Secure, clean and efficient energy  Smart, green and integrated transport  Climate action, environment, resource efficiency and raw materials  Inclusive, innovative and reflective societies  Security society European Institute of Innovation and Technology (EIT) Spreading Excellence and Widening Participation Science with and for society Joint Research Center (JRC) Fast track to innovation

3. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532 Market Health 3 Horizon 2020 applicants/clients are facing « big changes in the way of conceiving and implementing their R & I proposals ». Need of turning scientific breakthroughs into innovative products and services that provide business opportunities and change people ’ s lives for the better Our context Request/ encouragement to describe the content and the characteristics of your R&I projects by using typical business tools and approach DEMAND has changed COMPETITION has changed

4. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532 Market Health OUR IDEA  The idea is to create a commented version of the standard application template of the European Commissions for Research and Innovation Actions and Innovation Actions in order to create a commented version especially in those sections in which business aspects should be explained more in detail.standard application template  Provide for each paragraph an example of the information required.  Adapting the Business Model approach to an H2020 proposal.

5. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532 Market Health  Research and Innovation action  Innovation action  Sme Instrument  Fast track to innovation  ….. Type of Horizon 2020 Projects

6. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532 Market Health 6 Business Model Canvas Alexander Osterwalder

7. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532 Market Health FOCUSING ON:  1.4 Ambition (explain the novelty of your innovation business project / refer to products and services already available on the market)  2.1 Expected Impacts (Users / Markets / Competitiveness and growth of companies)  2.2 Measures to maximise impact  Dissemination and exploitation of results (describe a credible path to deliver the innovations to the Market / Business plan where relevant / Dissemination and exploitation measures / Intellectual Property, knowledge protection and regulatory issues) Take the EC form and build a commented version on the following sections:

8. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532 Market Health EXPLOITING THE EXPERTISE OUR POOL OF EXPERTS  NCPs APRE to show and underline in the EC format what are the limits and the difficulties of proposers, highlight main remarks of evaluators.  Business schools ( SKEMA, IE,UGOT), ENGAGE, INNO, QPLAN: translating the EC requests in a more « universal business language ».

9. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement No 305532 Market Health Thank you for your attention! APRE Agenzia per la Promozione della Ricerca Europea via Cavour, 71 00184 - Roma www.apre.it Tel. (+39) 06-48939993 Fax. (+39) 06-48902550 CATERINA BUONOCORE NCP Societal Challenge 1, Health, Wellbeing, demographic change buonocore@apre.it