1. What are the options with my Educational Studies Degree? April 18, 2012 John Horn Associate Director, Career Development UBC Career Services

2. Degree and Career Options Agenda Outcomes+ Three things Brainstorming Options Highlighting Your Value Discussion Questions + Thanks!

3. Learning Objectives By the end of this workshop, you will be able to… Identify and evaluate non-academic careers in which a graduate degree in Educational Studies can be applied Demonstrate the components of a SUCCESful Value Proposition Discuss the competencies and attitudes required to invent a career

4. Three Things 1. Know Yourself 2. Make it Sticky 3. Invent Your Future

5. 1. Your Career | Myth and Reality

6. The Expectation UBC Degree in Educational Studies List of options Job

7. The Reality Major Selection Volunteering Service Learning Networking Career Opportunities Mentorship Academic Courses Studying Abroad Part-time Job(s)

8. Five Essential Attitudes 1.Optimism 2.Curiosity 3.Risk-taking 4.Flexibility 5.Persistence

9. Five Competencies 1. Communication 2. Collaboration 3. Critical Thinking 4. Lifelong Learning 5. Leadership Source: American Management Association (AMA), 2010

10. Get Hired! Connect Learn 1.What makes you curious? 2.Who does this work? 3.How can you gain experience? Exploring your curiosity

11. 2. A Powerful Value Proposition

12. What is a Value Proposition? A powerful value proposition should be a “sticky idea” based on the researched knowledge of your audience – if you can create a proverb, you will become a legend!

13. Six Steps for a Sticky “Pitch” 1.Simple | strip your value proposition down to its core 2.Unexpected | common sense into uncommon sense 3.Concrete | explain your value in terms of human action 4.Credible | let the audience test your idea for themselves 5.Emotional | make people feel something 6.Stories | mentally rehearse a situation before you’re in it Chip and Dan Heath, Made to Stick

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18. Six Steps for a Sticky “Pitch” 1.Simple | strip your value proposition down to its core 2.Unexpected | common sense into uncommon sense 3.Concrete | explain your value in terms of human action 4.Credible | let the audience test your idea for themselves 5.Emotional | make people feel something 6.Stories | mentally rehearse a situation before you’re in it

19. What is your idea’s core? Simple | strip your value proposition down to its core Choose | if you remember one thing about me it should be ____________ Example | “Names, names, names” and “THE low-cost airline”

20. Why are you interesting and how can you surprise me? Unexpected | transform common sense into uncommon sense – Westjet Gap Theory and Schema | make the complex simple, keep your idea mysterious Example | “what do you know about UBC’s Department of Educational Studies?”

21. How is your proposition real…like life? Concrete | language is abstract, your value proposition shouldn’t be Velcro Theory | David Rubin on why your ideas need lots of “hooks” Example | communicating your value as a small business plan

22. What makes people believe ideas? Credible | learn from Historians and fill- up on the details Professionalism | dress and behave like the people who work where you want to Example | “…graduate degree from UBC’s Faculty of Education”

23. How do we get people to care about our ideas? Emotions | bring out the “passion” part of your intersecting talent and passion The Truth| forget abstract themes and share a touching personal account Example | I will make you feel disgusted and inspired

24. How do you get people to act on your value proposition? Stories | it’s not enough to tell a great story; it must reflect your agenda Be prepared | 4-6 reasons that package your offering relative to the opportunity Example | “This one time, during my field research…” Formula | Mr. Christie’s storytelling tips: CAR C – the context or situation A – the actions you take to address the above R – the results achieved (primary and secondary)

25. 3. Discussion + Next Steps

26. [INSERT AWESOME DISCUSSION HERE]

27. Relax

28. Go from here. Courtesy milos_milosevic

29. “A Target Rich Environment” To here. Courtesy Bogdun_Sudhitu

30. Okko_Pyykko from Flickr Look closer.

31. careers.ubc.ca Be more engaged:

32. Three Things 1.________________________ 2.________________________ 3.________________________