1. Strategy For The 21 st Century Prometheus Process venturist ® incorporated Imperative I: Design The Future The Future Picture Scope the Environment Paint the Future Picture Engrave the Precepts Craft the Measures of Merit Design the Future Target for SuccessCampaign to WinFinish with Finesse

2. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX It’s The Future That Counts Value Lies In The Future—Not In The Past, Or Even The Present Individuals And Organizations Strive To Increase (Or At Least Maintain) Future Value –Material –Non-Material Thus, Focus Must Be On The Future –To Include The Planning Methodology

3. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Planning From The Past (Or Present) Very Risky –Channels Thinking To What Is Or Was Rather Than What Could Be –Frequently Involves Long, Energy Draining Discussions About Yesterday –Tends To Limit Planning To Marginal Change –Drives Toward Tactical Solutions –“Focusing On Core” Means Focus On Where The Value Is Or Was—Not Where It Is Going To Be –Strengths, Weaknesses, Opportunities, Threats (SWOT) Meaningless Except As Applied To The Future Perils Of Planning From The Past

4. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Multiple Benefits Of Working Back From The Future –Leaders And Managers Can Think Without Constraint –Yesterday’s Lessons Become Tools Instead Of Chains –Very Little Emotional Baggage Associated With Tomorrow –Focuses Creative Energy Where The Value Is—The Future! Start Planning With A Future Picture Rewards Of Future Planning

5. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Business Strategy Process TIME Existing Business Good Business Progression Future Picture Methodology Entirely New Business Black And White Mouse Cartoons Bambi And Snow White Color Animations

6. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Steady Beacon Toward Which All Are Steering Clear, Compelling, Understandable, Objective, Measurable, Fractal Picture of The Tomorrow To Be Created Meaningful Enough To Motivate Those Needed To Make It A Reality –Which Normally Means Everyone In An Organization Sufficient Resolution To Allow Execution In The Real World Timeframes Against Which All Can Operate The Future Picture

7. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX CORPORATE CULTURE FINANCIAL POSITION OUTSIDER PERCEPTION INNOVATION CORPORATE CITIZENSHIP WORKFORCE CHARACTERISTICS MARKET POSITION INSIDER PERCEPTION BRAND INCENTIVE PHILOSOPHY BUSINESS AREAS OWNERSHIP Building The Future Picture

8. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX CORPORATE CULTURE FINANCIAL POSITION OUTSIDER PERCEPTION INNOVATION CORPORATE CITIZENSHIP WORKFORCE CHARACTERISTICS MARKET POSITION INSIDER PERCEPTION BRAND INCENTIVE PHILOSOPHY BUSINESS AREAS OWNERSHIP Building The Future Picture

9. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX The Business Strategy Process Right External System Future Picture Right Internal System Previous External Entertainment System Previous Internal Disney System TIME Black And White Mouse Cartoons

10. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Future Picture—The First Step Do This To Get To This

11. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Business Key Descriptor Hypothetical Disneyland Example Timeframe: 1951-1960 Financial Position: Future Dollar Value (Value, Profit, Equity) –Profit From Operations Within Two Years Of Opening, Growing Net Profit And No-Debt By 1960 Market Position: Leader Or Follower –Disruptive Driver Of Redefined Theme Park Market Business Areas: The Businesses You Want –Family Oriented Theme Parks And Complementary Products Innovation: Sustaining, Disruptive; External, Internal –Disruptive Innovation Drawn Primarily From In-House Studio And Secondarily From Outside Sources Insider Perception: How Insiders Perceive The Organization –A Company On The Cutting Edge Of Innovative Entertainment And Customer Service Outsider Perception: Outsiders View Of The Organization –The Place To Take Your Family (And Yourself) And A Superior Business Investment

12. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Business Key Descriptor Hypothetical Disneyland Example 2 Workforce Characteristics: The Future People –Imaginative, Empathetic, Industrious, Hardworking, Self- starters Brand: Yes Or No? Product, Channel, Producer? –Yes: The Place For Enchanting Family Entertainment Corporate Culture: How You Function –Open Planning; Participative; Semi-autocratic Corporate Citizenship: Non-business Activities –Contributions From Profits To Designated Charities Ownership: Public, Private, Employee Participation –Everyone A Stockholder With Walt The Controlling Stockholder; Disneyland 100% Owned By Disney Incentive Philosophy: Straight Pay To Shared Risk And Reward –Salaries High Enough To Attract And Hold Right People; Bonuses To All When Profits Justify

13. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Future Picture Summary Captures The Overall Concept, The Big Picture, In Exciting, Motivating Words To all who come to this happy place: welcome. Disneyland is your land. Here, age relives memories of the past, and here youth may savor the challenge and promise of the future. Disneyland is dedicated to the ideals, the dreams, and the hard facts that have created America… with the hope that it will be a source of joy and inspiration to all the world. - Walt Disney, July 17, 1955.

14. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Simplified Future Picture Elements Future Picture Horizon –When Future Picture Will Be Realized Financial Position (Future Dollars) : Financial Goals/Limits -- Profit Contribution, Budget Business Areas (Scope): Areas Of Interest Innovation: Marginal Change To Existing Process Or Wherever Or Whatever It Takes Corporate Culture (Operating Rules): Internal Processes That Will Govern Planning And Execution Incentive Philosophy (Incentives): The Material And Non-Material Incentives And Disincentives That Apply To Project

15. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Future Picture Writing Rules Be Strategic –Stay Away From Tactical “How’s” Write Statements In Present Tense –The Organization Is Making $1M Profit Annually Be Concise And Precise, Avoid Ambiguity Avoid Comparative Statements. Don’t Use: “We Are Best In Our Industry.” You Must Be Able To Measure Statements Ask--And Re-Ask: If This Future Happens, Are We Sure That We Will Be Happy With It?

16. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Perils Of A Tactical Future Picture—The Prodigy Case Prodigy: A Sears And IBM Joint Venture 1988 To Offer Online Services >$1B Invested To Give Subscribers Good Capability For Research And Online Purchase 2M Subscribers Started Using Heavily For Email Which Was Not In Infrastructure Or Business Plan Prodigy Began Penalizing Subscribers If They Sent > 30 Emails A Month Result: Massive Switch To AOL And Other Services That Wanted To Provide Email. Sears And IBM Spin Off in 1996 For $200M Errors: Prodigy’s Future Picture Was A Specific Tactical Solution With No Flexibility To Exploit New Market Opportunities Should Have Had A Future Picture Business Area Like “Generate Profits And Revenue From Online Use Of Personal Computers.” And Then Reworked Appropriate Centers Of Gravity When The Market Moved Toward Email

17. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Frequency And Desirability Of Change Opportunities Strategic and Tactical Change Opportunities Adjust Future Picture Modify Systems Modify Action Plans Modify Campaigns Modify Strategic Impacts Modify System Effects Frequency And Desirability Of Change High Low From Execution Start To Future Picture Horizon Strategic Realm Tactical Realm Campaign Realm

18. Strategy For The 21 st Century venturist ® incorporated Copyright Venturist®, Inc. 2001-2006 – All Rights Reserved Licensed To Advanced Micro Devices, Sunnyvale, CA and Austin, TX Future Picture Injunction The Future Is Not An Optional Event Everyone Will Attend

19. Strategy For The 21 st Century Prometheus Process venturist ® incorporated Prometheus Process Future Picture Questions, Insights, Discussion Photo Credits: (The Business Strategy Process, Photos of Disney Statue and Cinderella Castle at Disneyland, CA, by M Cline) (Building the Future Picture, Photo Of Reproduction of Renoir’s Luncheon of the Boating Party, J Warden) (Future Picture-The First Step, Photos of Walt Disney Statue and Cinderella Castle by M Cline)