1. ©2008 Media 1 ● All Rights Reserved. Learning: Designer/Developers (DDs) are from Mercury, SMEs Are from Pluto! October 2008 Chris F. Willis President / CEO Media 1 Interactive, Inc. cfwillis@media1.us

2. ©2008 Media 1 ● All Rights Reserved. Once upon a time, on the distant planet Pluto, life was good. Business was booming, and NGOs were growing and hiring new staff (our future SMEs).

3. ©2008 Media 1 ● All Rights Reserved. But for our SMEs, there was no way to get all their students through the classroom in time. Training costs were escalating at an alarming rate. The Plutonian SMEs needed a new training solution.

4. ©2008 Media 1 ● All Rights Reserved. Fortunately, at the other end of the solar system, the technology-savvy Mercurian D/Ds had created a new way to offer high quality training.

5. ©2008 Media 1 ● All Rights Reserved. By helping the Plutonian SMEs move their learning programs online, the Mercurian D/Ds showed them how to train more team members quickly, saving both time and money.

6. ©2008 Media 1 ● All Rights Reserved. But the relationship did have friction. The language of instructional design and technology was foreign and misunderstandings did happen.

7. ©2008 Media 1 ● All Rights Reserved. Our Plutonian SMEs and Mercurian D/Ds came together today in search of down-to-earth solutions. Let’s discuss our differences openly and break through misunderstandings.

8. ©2008 Media 1 ● All Rights Reserved. Should we collaborate on a design prototype?

9. ©2008 Media 1 ● All Rights Reserved. Scenario 1: They want a demo. I can take that blue interface that was rejected for Project Z and slap something together.

10. ©2008 Media 1 ● All Rights Reserved. Scenario 2: We don’t have time to create a new prototype. Can’t we just show relevant examples from other courses?

11. ©2008 Media 1 ● All Rights Reserved. Scenario 3: I grabbed an animated character from a web site and spent a week creating a demo... It looks great and I think it instructs well, but I sure wish I knew more about the SMEs and their target audience.

12. ©2008 Media 1 ● All Rights Reserved. SME Response: Cartoons! I hate cartoons! That’s why I always make them build a demo. What else do they have to do with their time? Now, this blue one here looks great!

13. ©2008 Media 1 ● All Rights Reserved. How do you make sure you’re speaking the same language?

14. ©2008 Media 1 ● All Rights Reserved. SME: We need this course to be highly interactive and engaging.

15. ©2008 Media 1 ● All Rights Reserved. Scenario 1: We’ll make sure there’s something to click on every page.

16. ©2008 Media 1 ● All Rights Reserved. Scenario 2: We’ll make sure there’s an interesting animation to watch on every third page.

17. ©2008 Media 1 ● All Rights Reserved. Scenario 3: We’ll make sure there’s an exercise with prescriptive feedback at the end of each module.

18. ©2008 Media 1 ● All Rights Reserved. What does it mean to partner using SME content?

19. ©2008 Media 1 ● All Rights Reserved. SME: We’re doing the hard part; we’ll provide the content and all the photos. It’s only 15 pages in Word and shouldn’t take much.

20. ©2008 Media 1 ● All Rights Reserved. Scenario 1: They’re providing all the content; we just need to build the pages and link them to the menu. I can do this in a couple days, max.

21. ©2008 Media 1 ● All Rights Reserved. Scenario 2: I always budget for QC and re-writes to SME storyboards. They never want to give me resources to fix their mistakes, but it’s my name on the course. 120 hours, at least.

22. ©2008 Media 1 ● All Rights Reserved. Who will maintain this course?

23. ©2008 Media 1 ● All Rights Reserved. Developer: This project is a simple one-off. Once we are done with it, our job will be done.

24. ©2008 Media 1 ● All Rights Reserved. SME: We are so glad we can count on you to update all the Dreamweaver, Flash, and Photoshop files for us when things change out in the field.

25. ©2008 Media 1 ● All Rights Reserved. Are we really that different?

26. ©2008 Media 1 ● All Rights Reserved. In the end, don’t we want the exact same thing?

27. ©2008 Media 1 ● All Rights Reserved. Questions? Ask me! cfwillis@media1.us www.practicalcreativity.us Chris F. Willis President / CEO Media 1 Interactive, Inc. www.media1.us