1. 1 4 luni 3 saptamini si 2 zile 4 Months 3 Weeks & 2 Days BELGIUM RELEASE 19 SEPT. 2007

2. 2 Which market for a Palme d’Or? TITLE BRUSSELS BELGIUM FRANCE Ratio BEL/FR Farenheit 9/11 (Michael Moore - 2004) 97.783 337.917 2.369.621 14% The Pianist (Roman Polanski 2002) 39.885 178.248 1.775.310 10% Secrets and Lies (Mike Leigh - 1996) 64.750 163.837 1.471.933 11% Dancer in the Dark (Lars von Trier - 1996) 40.074 138.484 1.166.150 12% The Wind the Shakes the Barley (Ken Loach - 2006) 20.658 79.505 907.836 9% Elephant (Gus Vans Sant - 2003) 21.506 71.169 711.099 10% Stanza del figlio (Nanni Moretti - 2001) 25.155 64.179 791.637 8% The Taste of Cherry (Abbas Kiarostami - 1997) 7.408 14.000 161.507 9% Eternity and a day (Theo Angelopoulos - 1998) 6.113 12.647 168.323 8% The Eel (Shohei Immamura - 1997) 4.375 11.115 236.750 5% Rosetta (L & JP Dardenne - 1999) 47.191 184.157 708.171 26% L'Enfant (L & JP Dardenne - 2005) 29.553 163.249 376.933 43% AVERAGE : 11%

3. 3 Assessing the potential audience CONS Film for very « arthouse », sophisticated audiences; Radical directing, no music, sequence-length shots; Hard to sell subject matter: « The story of an abortion in communist Romania » Not a comedy  CONSERVATIVE GOAL: 15.000 admissions, release in art houses theaters only – 7 prints maximum PROS The strong support from the press could enable a deeper exhibition The new wave of Romanian cinema has been acknowedged thanks to previous releases A storyline that anyone can relate to: « How far would you go for your friend ?» THRILLER  OPTIMISTIC GOAL: 30.000 admissions, release in arthouse and selected multiplexes – 15 prints minimum.

4. 4 Theater combination Arthouse vs. Multiplexes: 2 objectives, 19 prints 1.Being present in the arthouse circuit 2.Offering the film to a wider audience FlandersBrusselsWallonia UGC-Antwerpen Cartoon’s UGC-Toison d’Or Vendôme UGC-De Brouckère Arenberg Liège: Parc/Churchill Louvain-la-Neuve: UGC Gent:Studio SkoopMons : Plaza Art Leuven : StudioTournai: Imagix Kortrijk: BudaNamur: Cameo Brugge : LumièreLUXEMBURG Utopia Charleroi: Le Parc Mechelen: UtopolisRixensart: Ciné-Centre

5. 5 Abortion vs. Friendship

6. 6  France The Netherlands  Italy, Romania   Belgium, Luxemburg Which poster?

7. 7 Press, advertising & promotion Press campaign: –Targeting cultural, women and medical press –Interviews with director Cristian Mungiu Previews –Brussels BOZAR: 1700 spectators, 900 paying Advertising: –Printed press, radio and TV –Postering in Brussels and Antwerpen –Internet mini website + teasing + newsletter TOTAL P&A BUDGET: 79.268 € (4.172 €/print)

8. 8 Working with theaters BEFORE THE RELEASE (4 weeks or more) Displays and posters –Light Boxes (only in multiplexes) –Banners (approx. 2,5 x 3 to 4m) –Quick banners (200 x 80cm) Trailers (80 in total) ON RELEASE DATE AND AFTER Stills Press clips

9. 9 TOTAL ADMISSIONS FIRST 6 WEEKS: 31.686 ARTHOUSES 14 prints (66%) MULTIPLEXES 5 prints (34%)

10. 10 Forecast results at end of career TITLE BELGIUM FRANCE Ratio BEL/FR Farenheit 9/11 (Michael Moore - 2004) 337.917 2.369.621 14% The Pianist (Roman Polanski 2002) 178.248 1.775.310 10% Secrets and Lies (Mike Leigh - 1996) 163.837 1.471.933 11% Dancer in the Dark (Lars von Trier - 1996) 138.484 1.166.150 12% The Wind the Shakes the Barley (Ken Loach - 2006) 79.505 907.836 9% Elephant (Gus Vans Sant - 2003) 71.169 711.099 10% Stanza del figlio (Nanni Moretti - 2001) 64.179 791.637 8% 4 MONTHS 3 WEEKS & 2 DAYS45.000350.00013% The Taste of Cherry (Abbas Kiarostami - 1997) 14.000 161.507 9% Eternity and a day (Theo Angelopoulos - 1998) 12.647 168.323 8% The Eel (Shohei Immamura - 1997) 11.115 236.750 5% AVERAGE : 11% Rosetta (L & JP Dardenne - 1999) 184.157 708.171 26% L'Enfant (L & JP Dardenne - 2005) 163.249 376.933 43%

11. 11 What could be improved… The importance of equipement –Technology shouldn’t belong only to multiplexes –Digital cinema must come to arthouses Working on a longer term –Trailers should run for more than 4 weeks before the release –Commitment to program a film for a longer period (in exchange for less daily shows?) The importance of branding –Theaters’ programming choices should be reflected at all levels The use of internet –Developing a relationship with customers through subscription policy –Hyperlinks between distributor’s website and exhibitors website –Teasing campaigns to arouse interest before release –Test screenings for targeted subscribers …in cooperation with distributors !

12. 12 4 luni 3 saptamini si 2 zile 4 Months 3 Weeks & 2 Days TO BE CONTINUED…