1. Popular Indian writing in English RITUJA SAHA HS10H28

2.  “Five Point Someone- what not to do at IIT” (2004)  ‘One Night @ Call Center” (2005) Kapish Mehra, publisher of Rupa & Company, says, “He is not a literary writer. But, more importantly, he is a successful and popular writer.”

3.  Soma Das: ‘Sumthing of a Mocktale’ (2007)  Abhijeet Bhaduri: ‘MBA- Mediocre But Arrogant’ (2007)  Durjoy Datta and Maanvi Ahuja: ‘Of Course I Love You..! Till I Find Someone Better…” (2008)  Harsh Snehanshu: ‘Oops! 'I' Fell in Love! Just by chance…’ (2009)

5.  Authors from Similar background.  National Bestseller (as claimed by cover photo)  Similar story line: college student, love life (or lack of it), friendship and others.

6. ‘the formula for a super- hit aloo chat which is instant, spicy, tasty, and “@” the right price! ’  Identifiable  ‘Eye-Popping’ Titles (Naïve Camp?)  Easy read (‘simple’ English, Code-switching)  Small page count  Affordable

7.  Rupa  Grapevine India Publishers  Srishti

8.  Inducing reading habit.  But Reading of what kind?

9.  http://theviewspaper.net/what-is-chetan- bhagat-all-about/ http://theviewspaper.net/what-is-chetan- bhagat-all-about/  http://youthcurry.blogspot.in/2006/06/anythi ng-for-you-maam-no-thanks.html http://youthcurry.blogspot.in/2006/06/anythi ng-for-you-maam-no-thanks.html  ‘Marketing Lad Lit, Creating Bestseller: The Importance of Being Chetan Bhagat’, by Aysha Iqbal Vishwamohan