1. Tomorrows technologies for today Automotive Electronics Market and Technologies Trends

2. Automotive Electronics – Market and Technology Trends Markus Waidelich Facts  Automotive industry is one of the main industrial sectors worldwide with the automotive electronics as the fastest growing area.  Powertrain is forecast to be the largest automotive electronic sector throughout the period to 2015, but driver assistance is forecast to have the highest growth.  Most new features introduced in the last years in the automotive area were based on electronics and/or micro systems.  Value of electric and electronic systems in high-end cars is already bigger than 50%. - Facts - Technology trends - Suppliers - Automotive challenge - Example - Thai position - Selected actions

3. Automotive Electronics – Market and Technology Trends Markus Waidelich Technology trends - Facts - Technology trends - Suppliers - Automotive challenge - Example - Thai position - Selected actions Market and technology trends  Fuel injection systems  All-wheel drive  Break-by wire  Adaptive cruise control  Smart airbag  Pre-crash systems  Automotive lighting  Networking electrical distribution

4. Automotive Electronics – Market and Technology Trends Markus Waidelich Suppliers Major suppliers…  Robert Bosch GmbH  Denso  Delphi  Continental AG (SiemensVDO) Specialists… Hella, Lear, Valeo, Autoliv, Magneti Marelli, - Facts - Technology trends - Suppliers - Automotive challenge - Example - Thai position - Selected actions

5. Automotive Electronics – Market and Technology Trends Markus Waidelich Automotive challenge  Rough environment  Safety critical functions  Low cost  Short development cycles Automotive electronics technologies can / are already used in many other fields of the electronic industry. Highest demands according reliability at low costs can only be achieved using latest technologies and new inventions - Facts - Technology trends - Suppliers - Automotive challenge - Example - Thai position - Selected actions

6. Automotive Electronics – Market and Technology Trends Markus Waidelich Example MotorTransmission Weels Mech. Oil Pump Electrical Oil Pump Add an electrical driven oil pump to a mechanical pump for a transmission system. Motivation: safe energy new safety / comfort functions Solution: Fully integrated oil pump driven by BLDC motor with sensor less control. - Facts - Technology trends - Suppliers - Automotive challenge - Example - Thai position - Selected actions

7. Automotive Electronics – Market and Technology Trends Markus Waidelich Example - Facts - Technology trends - Suppliers - Automotive challenge - Example - Thai position - Selected actions

8. Automotive Electronics – Market and Technology Trends Markus Waidelich Example - Facts - Technology trends - Suppliers - Automotive challenge - Example - Thai position - Selected actions

9. Automotive Electronics – Market and Technology Trends Markus Waidelich Thai position Several car manufacturers and electronic companies are present in Thailand, where mostly assembly is done. This is based on cheap labor and will be more and more difficult for the future. Higher step in the value chain has to be reached Development, research, testing Actions: Joint action from government, industry and university to develop the automotive (electronic) industry to play a main role in Thai industrial life. Automotive electronics offers infinite chances for the near future, but only if we are word-class we will participate ! - Facts - Technology trends - Suppliers - Automotive challenge - Example - Thai position - Selected actions

10. Automotive Electronics – Market and Technology Trends Markus Waidelich Thai position - Facts - Technology trends - Suppliers - Automotive challenge - Example - Thai position - Selected actions Which specific fields can be identified for automotive electronics? Embedded automotive software Application software Test software Basic software Functional development Modeling Algorithm development Development tools Data analyzer Motor control Injection systems for combustion engines Electro motors

11. Automotive Electronics – Market and Technology Trends Markus Waidelich Selected actions  Joint development and research projects with companies already established in the automotive market. Set-up of a demonstration car.  Market Thailand abroad as an automotive country with development resources. Automotive conferences on specific topics.  Educate engineers regarding automotive electronics. Build of a quality and test center for (automotive) electronics. Seminars.  Government support of research and development in the automotive electronics sector. - Facts - Technology trends - Suppliers - Automotive challenge - Example - Thai position - Selected actions EU-Research project Automotive Technology Visit ProInno Exchange program......

12. Automotive Electronics – Market and Technology Trends Markus Waidelich Resume Thailand has already a big automotive industry. But this industrial sector is mainly depending on the big car manufacturers and suppliers, interested in cheap production, not in Thai technology or engineering. For a sustainable partnership with these companies its necessary to build up automotive know-how and also a high-quality suppliers. The best and easiest way achieve this is to start a close collaboration with them. This can be reached by joint actions, better coordination and by marketing this Thai abilities abroad.