1. MISSION FOCUS - GUIDE NOT TOO RESTRICTIVE LONG(ER) TERM

2. MISSION WANTS... FOR CUSTOMERS/CONSUMERS (Who, what, how) IN PRACTICAL TERMS

3. WANTS, FAST FOOD WHAT MIGHT CUSTOMRS OF FAST FOOD STORE WANT? _____________________

4. PRIORITY OF WANTS 1st category 2nd category 3rd, 4th? Wants shifting across categories?

5. Mission of Toro Corp. “Short grass”…… For home owners/residents

6. Mission of Disney World “Show business”/Entertainment…

7. MISSION DIVERSIFIED RELATED PORTFOLIO STRATEGIC FIT? Core skill, technology Complementary product Channel of dist. Customer groups Overlapping customer uses Corporate

8. Strategic Fit? Proctor and Gamble Jif Peanut Butter Duncan Hines Folgers, Crisco Tide, Charmin Crest Head and Shoulders

9. MISSION DIVERSIFIED UNRELATED PORTFOLIO Is real mission “Portfolio Management?” Corporate

10. DEFINING BUSINESS WHAT HOW WHO HOW = DISTINCTIVE COMPETENCIES

11. MISSION = “DEFINING BUSINESS” What business are we in? What business will we be in? What business should we be in?

12. LONG RUN MISSION = VISION? VISION: ABILITY TO PREDICT? SEE OPPORTUNITIES, PROBLEMS?