1. Brand Awareness & Brand Loyalty Group 2 Echo Sgalin Catherine Ben Forrest Alvis ShampooBodywash

2. Total number of samples 340 people Total number of valid samples 274 people Data Based on the result of questionaire Total number of sexual ratio 67 males 207 females

3. 1 Marketing research Questionaire

4. Pric e Design Ads Habi t Reaso n Recom - menda- tion Effect Others

5. Question 1 Shampoo Why do you choose the shampoo you are using? Resul t

6. Question 1 Shampoo Why do you choose the bodywash you are using? Resul t

7. Conclusion Build up customer loyalty at the very beginningBuild up customer loyalty at the very beginning Put forward attractive advertisementsPut forward attractive advertisements Pay more attention on the effect of the productPay more attention on the effect of the product

8. 2 Brand Awareness

9. 00% Dove Head & Shoulders Rejoice Syoss Pantene BaWang Clear VS BEE&Flower Others 1 Which brands have you heard about? Most famous shampoo brand Based on the result of questionaire

10. Brand Percentage of brand familiarity Shampoo term

11. 00% J & J Dove Safeguard Lux LYNX Walch Vcnic INSE L'oreal Others 2 Which brands have you heard about? Most famous bodywash brand Based on the result of questionaire

12. Percentage of brand familiarity Bodywash term

13. Conclusion Some famous brands, like Johnson & Johnson, Safeguard, Dove, Head & Shoulders and Rejoice, gain more reputation than the other brands. Shampoo Bodywash Brands with long history are more attracted to customers. Products with specific and efficient effect attracts customers more. Brands with long history are more attracted to customers. Advertisement is also important in promoting products, like Head & Shoulders and Rejoice.

14. 3 Brand Loyalty

15. Will you continue to use the brand you are using? Shampoo Bodywash

16. 4 Product Differentiation Methods

17. Product Differentiation 1 2 3 4 Market segmentation Advertisement Promotion Quality guarantee Adidas → Men LYNX → Boys Syoss → Styling Rejoice → Series ads BaWang → Comedy Head & Shoulders → Celebrities Portfolio sale Discount Holiday sale Full amount No harmful chemicals Choices

18. Summary Build up customer loyalty at the very beginning by promotion. Customer target should be specific. Creative dvertisements attracts more attention. Guarantee the quality by all mean.

19. Thank you PPT by Group 2 Echo Sgalin Catherine Ben Forrest Alvis