1. Chelsey Carr 5th period Marketing Dynamics
Career Portfolio
Chelsey Carr
5th period
Marketing Dynamics

2. Marketing
Marketing is the action or business of promoting and selling products or services, including market research and advertising. Marketing is also a managing process which goods and services move to the customer. Marketing includes product, price, price, and strategy.

3. Resume
Objective
Ambitious student who has completed coursework in fitness and Anatomy. Possesses strong interpersonal skills and a desire for a for a career in fitness education.
Education
-Summer Creek High School
Weckford Blvd.
-Received high school diploma
Summary of Skills
-Outstanding interpersonal skills
-Excellent analytical skills
-Strong verbal communication
-Energetic and understanding
-Great problem solver
Work Experience
Date started: July 2014
Organization: Pizza Hut
Description of job:
-Interact and satisfy customers
-Prepare food carefully and correctly
Volunteer Work
-Humble Middle School
-Cook Elementary School
References
Name: Aleska Evans
Name of work place: Pizza Hut
Phone number:

4. Cover Letter Fitness Connection 1234 Main Street Houston, Texas 77396
September 17, 2014
John Jones
Title of job: Personal Trainer
Dear Mr. Jones,
Please accept this enthusiastic application for the head Personal Trainer at Fitness Connection. My extensive success as a fitness trainer and my athletic abilities make me a strong candidate for this position. I have many qualifications to make me the perfect individual to work at your well- organized corporation.
You state that you are looking for a candidate with experience in fitness activity. As a former student athlete, I have played over a variety of sports. I have overseen all aspects of fitness, ranging from sports and sports medicine. I also have participated in many sport activities such as Track and Field, Volleyball, Basketball, and Cheerleading. Throughout participating in all of these activities, I have the knowledge and ability to be the perfect fitness trainer for your business.
I am confident that my experience and expertise would make an asset to Fitness Connection. I have enclosed my resume, and will call within the week to see if we might arrange a time to speak together. Thank you so much for your valuable time and patience.
Sincerely,
Chelsey Carr

5. SWOT Analysis Strengths of being a personal trainer:
-Always stay in shape.
-You have the ability to change people’s lives.
Weaknesses of being a personal trainer:
-You don’t start making a lot of money right away.
-Variable Income
-Working shifts
Opportunities for being a personal trainer:
Enhance your professional image.
Owning your own gyms.
Threats of being a personal trainer:
Getting replaced by clients.
Clients letting you go due to their income

6. PEST Analysis Positive Attributes: Good Leader Great Communication
Honest
Motivated
Respectful
Education Plans:
After high school I plan to attend Lone Star College, and receive an associates degree. After I receive my associates degree, I will attend Houston Baptist University.
Work Plans:
I plan to work in the kinesiology field, and become a personal trainer.
Technology
- Personal Trainers use technology to promote their business, and get more customers.

7. Business Information
Gold’s Gym, the world’s leading authority on health and fitness, today announced the addition of Michael Cobb as Chief Marketing Officer. In addition to leading the iconic brand’s marketing efforts, Cobb will be responsible for key growth areas like corporate wellness and business development.
Entry level: Assistant trainer
2nd level: Head Trainer
3rd level: Owner of Gym
Job responsibilities: Assess the needs and capabilities of individuals through fitness assessment procedures.
Advise individuals on the correct method and use of exercise machines and devices including weights.
Develop individual exercise programs for individuals based on age and fitness levels.
Provide instruction in a variety of fitness activities including non-gym related activities.
Pay Rate: $30 per hour for head personal trainer

8. Job Search
Job Title: Head Personal Trainer
Location: Greenspoint Mall, North Fwy #200 Houston, TX
Responsibilities: Help customers achieve their goals, and motivate them
Pay Rate: $30 per hour
Before interview: Prepare yourself for questions, and after the interview thank them.
Fitness Connection North Fwy Houston, Texas
Dear Mr. Jones:
It was very enjoyable experience to speak with you about the fitness trainer position at Fitness Connection. The job, as you presented it, seems to be a very good match for my skills and interests. The creative approach to head fitness trainer that you described confirmed my desire to work with you.
In addition to my enthusiasm, I will bring to the position strong athletic skills, assertiveness and the ability to encourage others to lose weight. My athletic background will help me to work with people and provide them with moral support.
My interpersonal skills will help to free individuals of unwanted weight, and help them gain their self-confidence back. This experience will help me to develop my social and personal skills.
I appreciate the time you took to interview me. I am very interested in working for you and look forward to hearing from you about this position.
Sincerely,
Chelsey Carr

9. Entrepreneurship Introducing:
Sole proprietor
Product: Gym memberships
Target markets: People trying to loose weight, and achieve their goals.
Logo:
Slogan: “Don’t be a brat, burn the fat.”
Advertisement:
Introducing:
Month to Month Memberships For $9.99 per Month.

10. Entrepreneurship Promotion: Business card:
Want a great new body for the summer? Come join the new and improved Carr’s Gym!