1. Enterprise Culture Unit Ten

2. Unit Objectives After studying this unit, you should understand the importance of public speaking skills in interpreting. find ways to improve your interpreting skills and performance. master the basic words and expressions about enterprise culture. know some cultural background knowledge about enterprise culture.

3. Preparing --Warm-up Exercises Choose one of the following topics and work out an outline. Then make a speech based on the outline. 1. Is the Internet a blessing or a curse? 2. The most important element for success. 3. The key to happiness. 4. The ideal job. 5. How to develop a company's enterprise culture?

4. Preparing --Skills Presentation Encoding Training (I): Public Speaking Encoding in Interpreting Public Speaking  Expression Style  Voice Projection  Eye Contact

5. Preparing --Phrases Interpreting A. English to Chinese 1.Service concept 2.Quality guidelines 3.Enterprise spirit 4.Management tenets 5.Strategic themes 6.Market-oriented Service 7.Cultural shock 8.Cultural undertaking 9.Folk culture 10.Urban culture 1. 服务理念 2. 质量方针 3. 企业精神 4. 经营宗旨 5. 战略主题 6. 以市场为导向的 服务 7. 文化冲突 8. 文化事业 9. 民间文化 10. 都市文化

6. Preparing --Phrases Interpreting B. Chinese to English  价值观  创新求强  核心理念  追求完美  挑战自我  企业标志  社会关系  团队精神  价格合理  服务快捷 1.value 2.innovation for competitiveness 3.core concept 4.Pursue excellence 5.challenge ourselves 6.enterprise’s identification 7.social relationship 8.Teamwork Spirit 9.reasonable price 10.speedy service

7. Preparing --Sentences Interpreting A.English to Chinese 1. 拥有企业文化的企业，员工有想象力和创造力，从 不畏惧冒险。 2.ABC 公司长期引领和支持全球各项慈善事业，是公 司的优良传统。 3.ABC 公司的员工踊跃承担自己生活和工作的社区的 各项责任。 4. 企业文化是由勇于创新的员工组成的，他们敢于挑 战现有的工作方式，并提出有了有利于全社会的新 观点和新解决方案。  我们与公司的总体目标和目的保持一致。

8. B. Chinese to English 1.Enterprise Culture helped transformation of a company based on manufacturing to a post-industrial company based on services. 2.To stimulate our employees to serve our customers and create a bright future, we build a distinctive enterprise culture of ABC and promote 4 core values based on it 3.We understand the real potential of these core values, as it helps us bring happiness and quality to the life of our clients. 4.We are on the cutting-edge of our field, as we initiate innovative proposals and seek innovating solution in our work. 5.Our enterprise value: Create more value to the enterprise and the society.

9. Performing --Decoding (Note-taking)

10. Performing --Memorizing (Story-retelling) Listen to the recordings of Text A again. Try to catch more details and improve your notes. Then retell the speech in your own words with the help of your notes.

11. Performing --Encoding (Message Reconstructing) Ladies and Gentlemen, good morning! …… I’d like to take this opportunity to make a brief introduction of our company. Incorporated in 1988 and headquartered in Shenzhen, Huawei Technologies specializes in the R&D, production and marketing of telecom equipment, Huawei is now a key player in China’s telecom market and is quickly becoming an active participant in the global telecom market. ……

12. Performing --Coordinating (Field Interpreting) 1. 日常工作 2. 企业文化 3. 化价值 4. 个人特征 5. 企业家精神 6. 优先权 7. 布局 1.daily routine 2.corporate culture 3.cultural values 4. personality traits 5.Entrepreneurial spirit 6. priority 7. Layout

13. Packaging --Interpreting and Assessment 1.Cradle of Enterprise Culture 2.Unity, Innovation and Striving for Perfection 3.Innovative Everyday 4.Corporate Identity System 5.image building-up 6.Happy Life, Great Products 1. 企业文化摇篮 2. 团结开拓、求实 创新 3. 创新生活每一天 4. 企业形象识别体 系 5. 形象力 6. 康乐人生、佳品 纷呈

14. Packaging --Interpreting and Assessment

15. Packaging -- Feedback and Comments Aims of this Unit Student’s Feedback Teacher’s Comments The candidate has met the standard, knowledge and skill requirements. Candidates: ___________________ Date ___________________ Assessor: ____________________ Date ___________________

16. Assignment --Simulation Exercises Work in groups. Role-play the following situations with your partners, acting as the Chinese speaker, English speaker and the interpreter respectively. One group will be invited to perform in class.

17. Points to Remember Story-retelling is an essential and practical exercise in memory training. Categorization, Generalization, Comparison and Visualization are some basic skills for story retelling.