1. All About Yearbooks: the weekend edition Instructor: Brian Gervais yearbook journalism

2. All About Yearbooks: the weekend edition Instructor: Brian Gervais Nobody’s going to read this!

3. All About Yearbooks: the weekend edition Instructor: Brian Gervais BEFORE YOU WRITE …

4. All About Yearbooks: the weekend edition Instructor: Brian Gervais consider your audience Write about the thing most important to them, THEM! BEFORE YOU WRITE …

5. All About Yearbooks: the weekend edition Instructor: Brian Gervais Will you be: light or serious simple or profound consider your tone BEFORE YOU WRITE …

6. All About Yearbooks: the weekend edition Instructor: Brian Gervais Find out: who are the participants what really happened where did it all take place when did it occur why is this story worth telling consider your purpose BEFORE YOU WRITE …

7. All About Yearbooks: the weekend edition Instructor: Brian Gervais Help us re-live the event!

8. All About Yearbooks: the weekend edition Instructor: Brian Gervais Nearly every spread in the yearbook would be enhanced with a feature style story.

9. All About Yearbooks: the weekend edition Instructor: Brian Gervais Only by writing down what happened, can the yearbook staff completely record the year.

10. All About Yearbooks: the weekend edition Instructor: Brian Gervais Features are used to: 1.Identify people readers don’t know or will forget.

11. All About Yearbooks: the weekend edition Instructor: Brian Gervais Features are used to: 1.Identify people readers don’t know or will forget. 2.Explain what students didn’t see or understand.

12. All About Yearbooks: the weekend edition Instructor: Brian Gervais Features are used to: 1.Identify people readers don’t know or will forget. 2.Explain what students didn’t see or understand. 3.Help people re-live an event worth remembering.

13. All About Yearbooks: the weekend edition Instructor: Brian Gervais Features are used to: 1.Identify people readers don’t know or will forget. 2.Explain what students didn’t see or understand. 3.Help people re-live an event worth remembering. 4.To record thoughts, feeling, accomplishments, whims, fads and changes, defining the year that was.

14. All About Yearbooks: the weekend edition Instructor: Brian Gervais it’s a question of style BODY TEXT – past tense CAPTIONS & HEADLINES – present tense

15. All About Yearbooks: the weekend edition Instructor: Brian Gervais captions 1.resist numerous gag captions.

16. All About Yearbooks: the weekend edition Instructor: Brian Gervais captions 1.resist numerous gag captions. 2.provide additional information not apparent in the photo

17. All About Yearbooks: the weekend edition Instructor: Brian Gervais captions 1.resist numerous gag captions. 2.provide additional information not apparent in the photo 3.identify the who, what, where, why, when

18. All About Yearbooks: the weekend edition Instructor: Brian Gervais heads & subheads 1.they inform

19. All About Yearbooks: the weekend edition Instructor: Brian Gervais heads & subheads 1.they inform 2.they excite

20. All About Yearbooks: the weekend edition Instructor: Brian Gervais heads & subheads 1.they inform 2.they excite 3.they decorate

21. All About Yearbooks: the weekend edition Instructor: Brian Gervais the magic formula lead + quote + transition + quote + transition + quote + conclusion =

22. All About Yearbooks: the weekend edition Instructor: Brian Gervais a good story

23. All About Yearbooks: the weekend edition Instructor: Brian Gervais leads The lead sentence in a story puts the spotlight on the most important or interesting information. They should be simple, direct and concise.

24. All About Yearbooks: the weekend edition Instructor: Brian Gervais different types of leads SHOCKER: You may be dead tomorrow, but don’t panic.

25. All About Yearbooks: the weekend edition Instructor: Brian Gervais different types of leads BACKGROUNDER: Cackling witches, screaming ghosts and pounding drumbeats were just a few of the spine-tingling sounds November 15, when drama students staged William Shakespeare's, Macbeth.

26. All About Yearbooks: the weekend edition Instructor: Brian Gervais different types of leads DESCRIPTIVE: The room fell silent as the effect of his words sank in.

27. All About Yearbooks: the weekend edition Instructor: Brian Gervais different types of leads PARODY: Money makes the world go ‘round. This became the motto of the school band’s fund raising efforts for their trip to France.

28. All About Yearbooks: the weekend edition Instructor: Brian Gervais different types of leads QUESTION: What does line dancing and waltzes have in common? These two dances brought fathers and daughters together in the annual …

29. All About Yearbooks: the weekend edition Instructor: Brian Gervais quotes Besides adding character and life to your story, quotes personalize your stories by attributing information and ideas to the participants. Coverage is also enhanced without the use of additional photos.

30. All About Yearbooks: the weekend edition Instructor: Brian Gervais transitions It is necessary to tie phrases, sentences and paragraphs together, so that the reader can move logically from one thought to another.

31. All About Yearbooks: the weekend edition Instructor: Brian Gervais different types of transitions TIME: soon afterwards before that

32. All About Yearbooks: the weekend edition Instructor: Brian Gervais different types of transitions EXAMPLES: for instance thus as an illustration

33. All About Yearbooks: the weekend edition Instructor: Brian Gervais different types of transitions EMPHASIS: indeed in addition especially

34. All About Yearbooks: the weekend edition Instructor: Brian Gervais conclusions Just as a story needs a captivating lead, it also requires a conclusion that leaves a lasting impression in the form of a climax, stinger or summary.

35. All About Yearbooks: the weekend edition Instructor: Brian Gervais WRITING History will be kind to me for I intend to write it. Sir Winston Churchill

36. All About Yearbooks: the weekend edition Instructor: Brian Gervais Thank you