1. Are You Feeling The Pressure? The Ratcheting Up of Library Technology Steven Bell, Associate University Librarian Temple University bells@temple.edu Rochester Regional Library Council November 20, 2008

2. Four Parts To This Workshop Technology trends, change and the rachet Strategies for technology adoption in library organizations Creating better library user experiences Keeping up with technology

3. Part I Technology trends Technology change The technology ratchet

4. Forces of Change Librarians Demographics Institution Policy Technology Socio-Econ

7. Only The Paranoid Survive Andy Grove, Founder of Intel, wrote this book about surviving competition and change Wrote about the inflection curveinflection curve We have no control over the forces of change but we can control our strategy

9. Source: BusinessWeek IN Supplement June 11, 2007 http://www.businessweek.com/magazine/content/07_24/b4038404.htm

10. Source: BusinessWeek IN Supplement June 11, 2007 http://www.businessweek.com/magazine/content/07_24/b4038405.htm

11. Source: Sharing, Privacy and Trust in Our Networked World, OCLC, 2007

13. From: Curran, Murray and Christian. Taking the information to the public through Library 2.0. Library Hi-Tech Vol. 25. No. 2, 2007 pp288-297.

14. The Ratchet Metaphor 1.What is a ratchet?What is a ratchet? 2. Think of it as a spiral – pressure increases on the center

15. Technology Ratchet What Technologies Make You Feel Pressured? Web Technologies blogs, wikis, rss, aggregators, social collaboration tools, social networks, flickr, tagging, folksonomies, gaming, podcasts… Library Technologies link resolvers, federated search, institutional repositories, open worldcat… Academic Technologies courseware, hardware/software, learning objects screencasting…

17. Part II Strategies for technology adoption Bandwagon jumping and shiny toys Tips for technology adoption A thoughtful approach - design change

21. Technology Implementation Wiki Case Study 1. Identify problem – possible solutions 2. Wiki identified as technology with potential 3. Learn more about wikis 4. Practice editing a wiki 5. Obtain a wiki account for experimentation 6. Show staff but allow time for acceptance 7. Identify compassionate pioneer 8. Allow pioneer to experiment and discover 9. Develop strategy for implementation 10. Incorporate staff training/learning 11. Implement Implement 12. Evaluation

22. Reverse The Technology Ratchet Consider the opportunity costs Balance experimentation (play) and investment of time Pick your edge – lead or trail Identify your compassionate pioneers Reverse mentoring Make a plan and let it guide – but there are exceptions

23. Creating better library user experiences UX Trends The experience economy The design approach Part III

24. The Age of User Experience What Defines It? Make it simple Complexity/Confusion are deal breakers If you have to learn it – we have a problem Good design is critical Features get used if they provide a good user experience Source: EWeek.com - http://www.eweek.com/article2/0,1895,1914495,00.asp http://www.eweek.com/article2/0,1895,1914495,00.asp

25. Whats Broken - Activity This is a 2-4 minute activity Think about something at your library that you think is broken. Either something that doesnt work or a solution that has no problem attached to it. Just jot down a description of that on a sheet of paper Also – why do you think it is broken?

26. Simple Satisfies instant gratification No unnecessary features Millennial seal of approval Complex Takes time to learn Many features Added value Better quality Personalized help Google Experience vs. Library Experience GOOGLELIBRARY Simplicity – Complexity Conundrum – how to resolve the tension between the two yet encourage quality research and education

27. What Do Libraries Offer? Fear of Complexity

28. Library anecdote – This is broken See Seth Godins blog or his presentation at GEL2006 What s Broken At Your Library?

29. Designing A Better Experience The Experience Economy Book about designing user experiences Moving from commodities to experiences Make it memorable It has to work

30. Word Association What comes to your mind when you hear the word DESIGN Write it down

31. Question Do you think library workers are designers? Yes or No

32. What is Design Anyway?

33. What They Have in Common The Design Approach! empathic thinking identifying the problem before the solution brainstorming process prototyping process formative/summative evaluation

34. Identify the problem before the solution Understand the users Work creatively to identify and develop the solution Bottom Line – its how designers approach challenges Key Points:

35. Design T hinking Approaching library problems the way designers approach design problems. Librarianship by Design draws mostly from instructional design for influence How is it different? –Thoughtful process to create new services – Integrates needs assessment and evaluation – User-centered not technology-driven

36. Thinking Like A Designer

37. DT vs ISD In what ways are design thinking and instructional systems design similar Compare ADDIE and the IDEO Method ADDIEIDEO AnalysisUnderstand/Observe Design/DevelopVisualize/Brainstorm ImplementImplement Evaluate Evaluate/Refine

38. Design T hinking Empathic Design Prototyping process Formative and summative evalution

40. UX: What is it? A Definition: UX is the quality of experience a person has while interacting with a specific design.

41. Caring Nice Go extra mile Courteous Training Satisfied Patron Fast/Convenient Answers Rule Bending Holistic Totality of Experience WoW Factor (not broken) Memorable Loyalty Localized Design-based What kind of experience Understanding user Customer Service vs. User Experience CS UX

42. UX: The Totality of the Experience Not just one fragmented experience More than one WOW Must be designed into the larger library service operation Creates equal expectations throughout library

43. From Customer Service to Experience Start with core values – design from there Focus on relationship design – build trust and create meaning for users Its more than customer service Must be useful and usable (simple/complex) Think about UX as the brand

44. Design for local audienceslocal audiences Design for personal experiences Design for outcomes not features Design for success stories Design for user education Design a Better Library User Experience

45. Add Your Voice To The Conversation

46. Strategies for keeping up and keeping found things found Professional development Going beyond librarianship Coping with technology change Part IV

47. What Are Keep Up Needs Three Types 1.Databases/Systems – have to learn new features, interface changes, upgrades; formal training may be needed. example – RefWorks, VR systems, etc. 2. New web technologies – social collaboration tools; learn by playing/experimenting example – scholar; jing; facebook apps 3. New developments in peripheral fields - computing; instructional technology

48. Challenge And Opportunity Challenge: Time constraints and cost Opportunity: Use technology to learn about technology

49. Leverage Tech For Training Resources: WebJunctionWebJunction – discussion lists / online training Sirsi Dynix Sirsi Dynix - webinars OPALOPAL – online training ACRL E-learning Blended Librarian Blended Librarian – webcasts College of DuPage College of DuPage – Soaring to Excellence DVDs

50. TBLC Play Days? Sponsor an online technology summit Base it on PLCMCs 23 Days programPLCMCs 23 Staff development works bests when library staff are learning together Opportunity for reverse mentoring

51. Keeping up promotes technology awareness and innovation Keeping up keeps you change ready Journals, newsletters, TOC alerts, RSS and aggregators, webcasts, and more Develop a personal strategy for personal professional development – visit the Keeping Up Web Site for more ideas Keeping Up Web Site Keeping Up With Technology

52. 1. Read Journals – 174 2. Attend Local/Regional Conferences – 149 3. Attend National Conferences – 147 4. Exchange Information With Colleagues – 147 5. Follow a Discussion List – 136 Then: Regularly Visit a Discipline Specific Website – 77 Read a Discipline Specific Blog – 27 N=174 How Are We Keeping Up?

53. Less Than 1 Hour Per Week – 21% 1-3 Hours Per Week – 58% 4-6 Hours Per Week – 15% 7-10 Hours Per Week – 4% 10+ Hours Per Week – 2% N=174 Time Spent On Keeping Up

54. Maintain professional skill level Stay abreast of new technology and applications Follow emerging trends in profession Exchange information with colleagues Career growth (seek new opportunities) Rapid technological change demands that we invest time in keeping up! Why Keep Up?

55. E-Newsletters Web Pages (change detection)Web Pages TOC Alerts News Aggregators Personalized Alert Services Organizing What You Find Key Keeping Up Technologies

56. Pay attention to societal/cultural change Question how demographic trends will impact libraries Follow recent technology developments and reports for coming innovation See Trendwatching.com and othersTrendwatching.com If you havent yet, start with OCLCs environmental scan and other reports of this type. Get Better At Spotting the Trends

57. Change: Learn To Evolve Example One – Jim Carrolls squirrel experiment Example Two – David Bishop, retired University Librarian at Northwestern U.squirrel experimentDavid Bishop

58. Wed Like To See Better Research…

59. And Help Students Take The Right Path…

60. Final Thoughts Be open to new technology but resist pressure to do it all Allow opportunities for staff development and time for play Before you go too far connect new technology to your library plan As always, keep up, talk to colleagues, visit other libraries, share with co-workers

61. Questions… Discussion…

72. The Intersection of BL & DT What do Blended Librarianship and Design Thinking have in common? Similar approach to identifying problems and developing solutions Boundary Crossers : A boundary crosser is someone who blends multiple skills into one profession. Pink says while detailed knowledge of a single area (e.g., traditional librarianship) once guaranteed success, today the top rewards go to those who can operate with equal aplomb in starkly different realms. Work collaboratively with others in peripheral professional areas

95. Organizing What You Find

98. Sarah Longs The Daily Herald August 13, 2006The Daily Herald

99. David Bishop Retired University Director Northwestern University

100. Mashable.comMashable.com – waves of technology