1. Frings: Fashion From Concept to Consumer, 9 th ed. © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.

2. Frings: Fashion From Concept to Consumer, 9 th ed. © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.  Involves  Studying market trends  Knowing customer lifestyles  Researching sales statistics  Evaluating designer collections  Surveying fashion media  Observing street fashion  Keeping up with current trends

3. Frings: Fashion From Concept to Consumer, 9 th ed. © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.  Consumer Research  Surveys  Focus groups  Interviews  Shopping  Sales Records

4. Frings: Fashion From Concept to Consumer, 9 th ed. © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.  Styling ideas that major collections have in common  Prophetic fashions  Must distinguish trend from fad  Trends occur in  Fabric  Silhouette  Other design element

5. Frings: Fashion From Concept to Consumer, 9 th ed. © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.  Information available  Collection reports  Trend reports  Consulting services  Color services  Web sites

6. Frings: Fashion From Concept to Consumer, 9 th ed. © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.  www.fashioncenter.com www.fashioncenter.com  www.fgi.org www.fgi.org  www.doneger.com www.doneger.com  www.firstview.com www.firstview.com  www.modeaparis.com www.modeaparis.com  www.wgsn.com www.wgsn.com

7. Frings: Fashion From Concept to Consumer, 9 th ed. © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.  Trade publications  Women’s Wear Daily www.wwd.comwww.wwd.com  DNR  Textile World  Consumer Publications  Vogue, www.vogue.comwww.vogue.com  GQ  Shuz

8. Frings: Fashion From Concept to Consumer, 9 th ed. © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.  Historic and Ethnic Costumes  The Arts  Fabrics  Travel and Nature  Form follows function  The street scene  Awareness

9. Frings: Fashion From Concept to Consumer, 9 th ed. © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.  Historic inspirations  Company archives  Folk influences  Vintage clothing stores  Museums  www.uca.fr  Libraries and bookstores

10. Frings: Fashion From Concept to Consumer, 9 th ed. © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.  Films  Art exhibitions  Music  Television  The Academy Awards  Golden Globes  Grammys  Theater

11. Frings: Fashion From Concept to Consumer, 9 th ed. © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved.  Designers must maintain an awareness at all times  Surround themselves with anything that stimulates creativity  Keep eyes open, observe, absorb ideas  Translate into clothes