1. Border surveys – The Swedish Experience Maj Eriksson, Statistics Sweden maj.eriksson@scb.se & Peter Terpstra, Swedish Tourist Authority peter.terpstra@tourist.se Border surveys – how to do and how not to or to do or not to do

2. Border surveys – The Swedish Experience Incoming Visitors to Sweden – background Method Our experiences –Methodological –User value Major results Agenda

3. Border surveys – The Swedish Experience Accommodation statistics since 1978 1999 - Swedish Tourist Authority decides to finance boarder survey –For better estimations and analysis on incoming tourism –Better basis for decision-making –To calculate the economic impact –Economic comparisons between categories of tourists Background

4. Border surveys – The Swedish Experience July 2000 to July 2003 Over 45 000 interviews The IBIS study - Incoming Visitors to Sweden

5. Border surveys – The Swedish Experience Interviews at 11 boarder crossing points Only foreign visitors –At departure –Overnight- and day visitors Method

6. Border surveys – The Swedish Experience Sample in several steps: –“Interviewing shifts” –One of two sampling methods was chosen Questionnaire in twelve languages –Filled out by interviewer –Could be handed over to the visitor Database to users

7. Border surveys – The Swedish Experience Length of interview Language difficulties Practical circumstances The long land borders Experiences - methodological

8. Border surveys – The Swedish Experience

9. Length of interview Language difficulties Practical circumstances The long land borders Costly process Experiences - methodological

10. Border surveys – The Swedish Experience Major users/owners Distribution of results Reports/publications Significant value for The Swedish Tourist Authority Need for regional data Need for additional data User Value

11. Border surveys – The Swedish Experience Major results

12. Border surveys – The Swedish Experience Major results

13. Border surveys – The Swedish Experience Major results

14. Border surveys – The Swedish Experience Major results

15. Border surveys – The Swedish Experience Major results

16. Border surveys – The Swedish Experience Is it possible to get a complete picture of the incoming tourism? Does it exist more effective and efficient methods to conduct these kind of surveys to lower costs and with the same high quality and user value? Finally…