1. Virgin HealthMiles: Champions Training

2. Virgin HealthMiles: Member Experience Overview2 3 1
Get active &
engage with
the program
Enroll online at:
virginhealthmiles.com/memphis
Get a GoZone pedometer & download the GoZone software 4 5
Orient the audience with a simple view of the program. Show and tell with the pedometer.
Use your Rewards in various ways
Earn Rewards/HealthCash by uploading your physical activity

3. 2,000 Activity HealthMiles = $15 3,000 Activity HealthMiles = $15
Task Timeline
Enrollment Dates:
June 6th until June 21st
Task Dates :
June 22nd - September 13th
Task Goals:
2,000 Activity HealthMiles = $15
3,000 Activity HealthMiles = $15
4,000 Activity HealthMiles = $20
Total: $50 for 12 weeks 3

4. About those Rewards… $15 4,000 6/22 9/13 2,000 3,000 4,000 3,000
Members have 12 weeks from the start of the first task to accumulate as many “HealthMiles”
and reach as many milestones as possible
Based on your Plan Sponsors design earned rewards can be redeemed at anytime
Based on your Plan Sponsors design earned rewards can accumulate for up to two years. After two years unredeemed rewards will expire. 4

5. Virgin HealthMiles GoZone Pedometer
Captures:
steps
distance
calories
Provides Validated Activity Data
Data is uploaded via USB cord (included)
Requires software on member PC via iSync

6. Polar Activity Computers
Captures – date, duration, average heart rate, max heart rate, speed & distance (depending on model)
Provides Validated Activity Data
Data is uploaded via Polar Service
Automated transfer to Virgin HealthMiles account
Members earn HealthMiles (points) for data that is captured
Best option for swimming, cycling or high-intensity exercise
Current owners can link their accounts
Members can purchase compatible models on the LifeZone member portal

7. Earning HealthMiles WHAT ARE HEALTHMILES?
“HealthMiles” are points that you earn for using your pedometer, entering your bio-measurements, and more.
HOW DO I EARN HEALTHMILES?
You can earn HealthMiles in a variety of ways. Get started by wearing your GoZone Pedometer daily and see how they add up!

8. Logging in to Your LifeZone – www.virginhealthmiles.com/login8

9. LifeZone Member Portal
Provides member access to information, engagement and rewards experiences
Key content includes:
Planning – exercise planning and healthy lifestyle information
Activity – tracking and devices
Measures – biometrics
Challenges – personal challenges
Rewards – redemption and discounts
Message Center – program, client and coaching messages

10. Activity Journal

11. Monthly Statement

12. 1st Email Invite Reminder Invite Activation Email Campaign
Intro to Program
Link to Demo Video
Reminder Invite
Link to Activation Webpage 12

13. Challenges, Competitions and Promotions
Events to drive member motivation and engagement through competition, social reinforcement and fun
Challenges
Sponsor or Personal challenges
Individual and team challenges
Challenges use either steps or HealthMiles earned from all activity tracking methods
Competitions
Periodic member wide sweepstakes
Members earn entries into sweepstake by hitting activity levels (i.e. 7,000 steps per day)
Promotions
Periodic member wide promotions
Ex: Double HealthMiles for activity over a holiday weekend
Ex: Marathon – bonus HealthMiles for walking the equivalent of 26.2 miles over 5 days.
“We had lots of fun and we all got ‘moving or stepping.’ That was our main goal.
Rosalinda Rangel, Harlandale School District

14. QUESTIONS? Additional Support? 1.800.830.4312
Call Our Help Desk:
Us: 14