1. Credit: Wilderness Scotland Taking Responsibility Caroline Warburton Wild Scotland

2. Scottish Wildlife & Adventure Tourism Operators Association

3. To have Scotland recognised as one of Europes premier nature tourism destinations. To inspire visitors & to connect them with a trusted network of tourism businesses which uphold the highest standards. To provide members with support so that they can create and deliver world-class nature-based experiences. WILD SCOTLANDS AIMS

4. WS BEST PRACTICE GUIDELINES Setting An Example The Challenge for Commercial Operators: Visit the same areas time and again Role model for their guests and others Under commercial pressure to get close Legal implications – harassment / accountable actions

5. WS BEST PRACTICE GUIDELINES Encouraging Professional & Responsible Behaviour 1. General Principles 2. Getting Off To A Good Start 3. Best Practice During Wildlife Encounters a. Species Specific Advice b. Advice Specific to Sea Kayaking 4. Further information

6. Quality Assurance Scheme: VisitScotland Quality Assurance Scheme: VisitScotland Ecolabel: Green Tourism Business Scheme Ecolabel: Green Tourism Business Scheme Marine Wildlife Best Practice Training: WISE (Wildlife Safe) Marine Wildlife Best Practice Training: WISE (Wildlife Safe) Delivering a Quality Experience PARTNERSHIP & BEST PRACTICE

7. FUTURE CHALLENGES & OPPORTUNITIES Challenges Growing Demand Rising Costs Industry & Public Sector Engagement Opportunities Work with Wider Adventure Sector Skills Development: Guide Training Year of Natural Scotland 2013

8. Credit: Scottish Seabird Centre Wild Scotland www.wild-scotland.org.uk www.wild-scotland.org.uk