1. Branding and Differentiation Unit 3 Topic 3.1.1

2. STARTERSTARTER

3. Learning Objectives  Must – Define brand and identify some well known logos  Should – Explain methods used by businesses to make their products recognisable  Could – Identify the benefits for businesses of creating a brand

4. What is a Brand? Brand = a product or a range of products with a unique and easily recognisable character A company logo is one way of allowing us to recognise a company

5. Logo Can you identifiy the following well know logos?

12. But…  Its not just the logo which make companies recognisable to consumers.

19. Colour  Colour increases brand recognition by up to 80%.  Colour ads are read up to 42% more than similar ads in black and white.  Colour can be up to 85% of the reason people decide to buy.

20. Shape  Large companies can make their products more recognisable to consumers by making the shape of their packaging unique.

27. Slogans  A lot of companies use slogans to advertise their product  These are designed to be catchy and immediately recognisable to the consumer Activity – Name the companies who use the following famous slogans. You have 5 minutes to complete this task.

28. Slogans Eat Fresh I’m Loving It Gives you Wings Taste the Rainbow Because I’m Worth It Snap, Crackle, Pop The Best a Man can Get Connecting People Have a Break Finger Lickin’ Good Once you Pop you can’t stop Where do you want to go today?

29. Adverts  Companies use adverts to make their products more recognisable and memorable to consumers http://www.youtube.com/watch?v=EfeVE AZkJqM http://www.youtube.com/watch?v=EfeVE AZkJqM

30. What are the benefits of branding?

31. Activity Select one of the following brands. Create a poster which explains what the manufacturer does to encourage consumers to recognise and buy the product e.g. logos, colours, shapes, slogans and adverts.  Coca Cola  Pringles  Fairy Liquid  McDonalds

32. Learning Objectives  Must – Define brand and identify some well known logos  Should – Explain methods used by businesses to make their products recognisable  Could – Identify the benefits for businesses of creating a brand