1. Consuming Ads Unit 2

2. Ad Buzz - The average American sees about 3,000 advertisements a day. - By high school graduation, students will have seen about 350,000 TV commercials. - Advertisers pay movie and TV producers to show their product being used by the characters – product placement

3. Tobacco Advertising and Teens - In 1971, cigarette advertisements on TV were banned by federal law. - In 1998, the largest tobacco companies in the United States settled a series of lawsuits with the governments of 46 states. The tobacco companies agreed to pay approximately $206 billion over 25 years for tobacco prevention. -This required tobacco companies to remove all billboard advertising and advertising in sports arenas by 1999. -The tobacco companies promised to stop using cartoon characters to sell cigarettes and stop distributing “gear” such as shirts and hats with tobacco logos.

4. “Let the Product be the Hero” - One of the most common slogans in the ad business is to “let the product be the hero” - One of the ways to get us to buy things is to point out a problem we may have and then offer us products as a solution to that problem. -Physical problem -Social problem

5. What Is the Ad Really Saying? -To help make a product and its advertising memorable, many advertisements rely on a slogan – tagline.

6. Advertising and the Hierarchy of Needs