1. Prof Dr. Ferenc Hudecz Rector emeritus Eötvös Loránd University, Budapest, Hungary 7th Confucius Institute Conference Beijing, 15-19 December, 2012 Facilitating the Integration of Confucius Institute into the Host University and the Local Communities

2. Aim Confucius Institutes are -to function as a bridge of two-way traffic between Chinese and local culture, and -to facilitate and develop interaction for the benefit of the partners.

3. Goal Confucius Institute is -to function as a bridge of two-way traffic between Chinese and local culture -to facilitate and develop interaction for the benefit of the partners. Aim Development of strategy based on the analysis of local community.

4. Missions 1. Confucius Institutes have multiple missions: - language teaching, - dissemination of traditional/contemporary cultural values of China, - assisting relevant research activities. 2. Institutes could be considered as centers of - learning/teaching Chinese language, - classical/contemporary Chinese art (literature, music, dance etc.), - modern China studies e.g. business, sociology, - understanding Chinese society and culture. 3. Confucius Institutes serve as educators for - the hosting Institue (University, Society, Community etc), - local Chinese communities, - the general public, to understand/appreciate different cultures for harmonious cooperation.

5. Considerations for the Analysis 1. understand the structure of local community (e.g. age distribution, social status, occupations, minorities the size and composition of Chinese community) 2. understand the way of its operation (values, traditions, communication, rules, regulations etc.) 3. study and understand the structure and content of education system (e.g. primary/secondary schools, University, curriculum, language) 4. understand the way of its operation 5. consider the status of your Confucius Institute in the context of local community: - the stage of development: newly formed vs more experience, - legal status: foundation, society, University unit etc. - relationship with University: integral part, associated unit, - geographical position: close vs in a distance to China,

6. Results of the Analysis 1. Identification of the typical characteristics of the community. 2. Identification of the specific (special) features of the community. 3. Identification of the profile of the target groups.

7. By age 1.Kinder garden 2.Primary school 3.Secondary school 4. University students 5. Workers (industry, agro sector, services etc.) 6. Senior citizens By profession 1. Policy makers 2. Public administration (including army, police etc.) 3. Business people (SME vs. multi) 4*. Teachers, artists, media people, physicians, layers Target groups By educational background 1.Primary school 2.Secondary school 3. Vocational certificate 4. University diploma etc.

8. “Passive” The methodology Verbal - Literature (Audio)visual -Films -Theatre, circus -Exhibitions -Sport events “Active” -Film making -Performing art activities (dancing, singing, playing) -Drawing, sewing, art -Sport events -Cooking Writing Problem solving Discussions

9. The take home message Development of strategy based on the analysis of local community. “Think globally, analyze regionally and act locally.”

10. Thank you for your attention! Budapest, Hungary